#AD2C41#AD2C41

#AD2C41 is a mid, vivid red. Relative luminance 0.111; OKLCH L 50.1% C 0.164 H 16.6°. Best body text is #FFFFFF at 6.54:1 contrast (WCAG AA passes).

Color values

HEX	#AD2C41
RGB	rgb(173, 44, 65)
HSL	hsl(350, 59%, 43%)
HSV	hsv(350, 75%, 68%)
CMYK	cmyk(0%, 74.6%, 62.4%, 32.2%)
CIE-LAB	lab(39.70, 52.74, 19.37)
CIE-LCH	lch(39.70, 56.18, 20.17°)
OKLab	oklab(50.08% 0.1576 0.047)
OKLCH	oklch(50.08% 0.164 16.6)
XYZ	xyz(19.0904, 11.0700, 6.1315)
Luminance	0.1107 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2C41 #2CAD98

analogous

#AD2C81 #AD2C41 #AD582C

triadic

#AD2C41 #41AD2C #2C41AD

tetradic

#AD2C41 #81AD2C #2CAD98 #582CAD

square

#AD2C41 #81AD2C #2CAD98 #582CAD

split-complementary

#AD2C41 #2CAD58 #2C81AD

monochromatic

#4B131C #7C202F #AD2C41 #D0465D #DC7788

Accessibility & contrast

On white

6.54

#AD2C41 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.21

#AD2C41 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2C41

6.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2C41	#FFFFFF	#000000	##FFFFFF
##AD2C41	1.00	6.54	3.21	6.54
#FFFFFF	6.54	1.00	21.00	1.00
#000000	3.21	21.00	1.00	21.00
##FFFFFF	6.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#504C41

Deuteranopia (green-blind)

#70673D

Tritanopia (blue-blind)

#BE0035

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2c41;
/* rgb */ color: rgb(173, 44, 65);
/* oklch */ color: oklch(50.1% 0.164 16.6);

Tailwind

colors: {
  custom: {
    50: '#cc7075',
    500: '#ad2c41',
    950: '#000000',
  },
}

SCSS

$custom: #ad2c41;
$custom-light: #cc7075;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2c41",
  "rgb": {
    "r": 173,
    "g": 44,
    "b": 65
  },
  "hsl": {
    "h": 350.233,
    "s": 59.447,
    "l": 42.549
  },
  "oklch": {
    "l": 0.50076,
    "c": 0.16445,
    "h": 16.6
  },
  "luminance": 0.11067
}

Semantic roles & 50–950 ramp

primary

#AD2C41

secondary

#71C4B7

accent

#E3C945

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD2C41

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →