#AD2C40#AD2C40

#AD2C40 is a mid, vivid red. Relative luminance 0.111; OKLCH L 50.1% C 0.164 H 17.1°. Best body text is #FFFFFF at 6.54:1 contrast (WCAG AA passes).

Color values

HEX	#AD2C40
RGB	rgb(173, 44, 64)
HSL	hsl(351, 59%, 43%)
HSV	hsv(351, 75%, 68%)
CMYK	cmyk(0%, 74.6%, 63%, 32.2%)
CIE-LAB	lab(39.68, 52.67, 19.97)
CIE-LCH	lch(39.68, 56.33, 20.77°)
OKLab	oklab(50.06% 0.1572 0.0483)
OKLCH	oklch(50.06% 0.164 17.1)
XYZ	xyz(19.0617, 11.0586, 5.9803)
Luminance	0.1106 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2C40 #2CAD99

analogous

#AD2C80 #AD2C40 #AD592C

triadic

#AD2C40 #40AD2C #2C40AD

tetradic

#AD2C40 #80AD2C #2CAD99 #592CAD

square

#AD2C40 #80AD2C #2CAD99 #592CAD

split-complementary

#AD2C40 #2CAD59 #2C80AD

monochromatic

#4B131C #7C202E #AD2C40 #D0465C #DC7787

Accessibility & contrast

On white

6.54

#AD2C40 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.21

#AD2C40 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2C40

6.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2C40	#FFFFFF	#000000	##FFFFFF
##AD2C40	1.00	6.54	3.21	6.54
#FFFFFF	6.54	1.00	21.00	1.00
#000000	3.21	21.00	1.00	21.00
##FFFFFF	6.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#504C40

Deuteranopia (green-blind)

#70673C

Tritanopia (blue-blind)

#BE0035

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2c40;
/* rgb */ color: rgb(173, 44, 64);
/* oklch */ color: oklch(50.1% 0.164 17.1);

Tailwind

colors: {
  custom: {
    50: '#cd7074',
    500: '#ad2c40',
    950: '#000000',
  },
}

SCSS

$custom: #ad2c40;
$custom-light: #cd7074;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2c40",
  "rgb": {
    "r": 173,
    "g": 44,
    "b": 64
  },
  "hsl": {
    "h": 350.698,
    "s": 59.447,
    "l": 42.549
  },
  "oklch": {
    "l": 0.50056,
    "c": 0.16444,
    "h": 17.1
  },
  "luminance": 0.11056
}

Semantic roles & 50–950 ramp

primary

#AD2C40

secondary

#71C4B7

accent

#E3CA45

background

#FDF7F7

surface

#FBEDED

border

#D4C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD2C40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →