#AD2C35#AD2C35

#AD2C35 is a mid, vivid red. Relative luminance 0.109; OKLCH L 49.9% C 0.165 H 22.0°. Best body text is #FFFFFF at 6.59:1 contrast (WCAG AA passes).

Color values

HEX	#AD2C35
RGB	rgb(173, 44, 53)
HSL	hsl(356, 59%, 43%)
HSV	hsv(356, 75%, 68%)
CMYK	cmyk(0%, 74.6%, 69.4%, 32.2%)
CIE-LAB	lab(39.49, 52.04, 26.57)
CIE-LCH	lch(39.49, 58.43, 27.04°)
OKLab	oklab(49.85% 0.1529 0.0618)
OKLCH	oklch(49.85% 0.165 22)
XYZ	xyz(18.7789, 10.9455, 4.4913)
Luminance	0.1094 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2C35 #2CADA4

analogous

#AD2C75 #AD2C35 #AD642C

triadic

#AD2C35 #35AD2C #2C35AD

tetradic

#AD2C35 #75AD2C #2CADA4 #642CAD

square

#AD2C35 #75AD2C #2CADA4 #642CAD

split-complementary

#AD2C35 #2CAD64 #2C75AD

monochromatic

#4B1317 #7C2026 #AD2C35 #D04650 #DC777E

Accessibility & contrast

On white

6.59

#AD2C35 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.19

#AD2C35 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2C35

6.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2C35	#FFFFFF	#000000	##FFFFFF
##AD2C35	1.00	6.59	3.19	6.59
#FFFFFF	6.59	1.00	21.00	1.00
#000000	3.19	21.00	1.00	21.00
##FFFFFF	6.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#514B34

Deuteranopia (green-blind)

#726731

Tritanopia (blue-blind)

#BE0031

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2c35;
/* rgb */ color: rgb(173, 44, 53);
/* oklch */ color: oklch(49.9% 0.165 22.0);

Tailwind

colors: {
  custom: {
    50: '#cd706c',
    500: '#ad2c35',
    950: '#000000',
  },
}

SCSS

$custom: #ad2c35;
$custom-light: #cd706c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2c35",
  "rgb": {
    "r": 173,
    "g": 44,
    "b": 53
  },
  "hsl": {
    "h": 355.814,
    "s": 59.447,
    "l": 42.549
  },
  "oklch": {
    "l": 0.49853,
    "c": 0.1649,
    "h": 22
  },
  "luminance": 0.10943
}

Semantic roles & 50–950 ramp

primary

#AD2C35

secondary

#71C4BE

accent

#E3D845

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150807

muted

#837B7A

Preview Lab

Preview with #AD2C35

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →