#AD2C24#AD2C24

#AD2C24 is a mid, vivid red. Relative luminance 0.108; OKLCH L 49.6% C 0.167 H 28.4°. Best body text is #FFFFFF at 6.64:1 contrast (WCAG AA passes).

Color values

HEX	#AD2C24
RGB	rgb(173, 44, 36)
HSL	hsl(4, 66%, 41%)
HSV	hsv(4, 79%, 68%)
CMYK	cmyk(0%, 74.6%, 79.2%, 32.2%)
CIE-LAB	lab(39.27, 51.30, 36.37)
CIE-LCH	lch(39.27, 62.88, 35.33°)
OKLab	oklab(49.62% 0.1469 0.0794)
OKLCH	oklch(49.62% 0.167 28.4)
XYZ	xyz(18.4549, 10.8159, 2.7847)
Luminance	0.1081 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2C24 #24A5AD

analogous

#AD2460 #AD2C24 #AD7024

triadic

#AD2C24 #24AD2C #2C24AD

tetradic

#AD2C24 #60AD24 #24A5AD #7024AD

square

#AD2C24 #60AD24 #24A5AD #7024AD

split-complementary

#AD2C24 #24AD70 #2460AD

monochromatic

#48120F #7A1F19 #AD2C24 #D64239 #E0726B

Accessibility & contrast

On white

6.64

#AD2C24 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.16

#AD2C24 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2C24

6.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2C24	#FFFFFF	#000000	##FFFFFF
##AD2C24	1.00	6.64	3.16	6.64
#FFFFFF	6.64	1.00	21.00	1.00
#000000	3.16	21.00	1.00	21.00
##FFFFFF	6.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#534A22

Deuteranopia (green-blind)

#73671E

Tritanopia (blue-blind)

#BF002C

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2c24;
/* rgb */ color: rgb(173, 44, 36);
/* oklch */ color: oklch(49.6% 0.167 28.4);

Tailwind

colors: {
  custom: {
    50: '#ce6f60',
    500: '#ad2c24',
    950: '#000000',
  },
}

SCSS

$custom: #ad2c24;
$custom-light: #ce6f60;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2c24",
  "rgb": {
    "r": 173,
    "g": 44,
    "b": 36
  },
  "hsl": {
    "h": 3.504,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.49619,
    "c": 0.16692,
    "h": 28.4
  },
  "luminance": 0.10813
}

Semantic roles & 50–950 ramp

primary

#AD2C24

secondary

#66C1C6

accent

#DFE93F

background

#FDF7F5

surface

#FBEDE9

border

#D4C8C5

text

#150805

muted

#837B79

Preview Lab

Preview with #AD2C24

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →