#AD2BB4#AD2BB4

#AD2BB4 is a mid, highly saturated purple. Relative luminance 0.139; OKLCH L 54.7% C 0.222 H 325.8°. Best body text is #FFFFFF at 5.55:1 contrast (WCAG AA passes).

Color values

HEX	#AD2BB4
RGB	rgb(173, 43, 180)
HSL	hsl(297, 61%, 44%)
HSV	hsv(297, 76%, 71%)
CMYK	cmyk(3.9%, 76.1%, 0%, 29.4%)
CIE-LAB	lab(44.10, 66.90, -44.76)
CIE-LCH	lch(44.10, 80.50, 326.21°)
OKLab	oklab(54.74% 0.1833 -0.1246)
OKLCH	oklch(54.74% 0.222 325.8)
XYZ	xyz(26.3351, 13.9091, 44.4688)
Luminance	0.1391 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2BB4 #32B42B

analogous

#682BB4 #AD2BB4 #B42B76

triadic

#AD2BB4 #B4AD2B #2BB4AD

tetradic

#AD2BB4 #B4682B #32B42B #2B76B4

square

#AD2BB4 #B4682B #32B42B #2B76B4

split-complementary

#AD2BB4 #76B42B #2BB468

monochromatic

#4E1351 #7E1F83 #AD2BB4 #CC49D3 #DA7ADF

Accessibility & contrast

On white

5.55

#AD2BB4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.78

#AD2BB4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2BB4

5.55:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2BB4	#FFFFFF	#000000	##FFFFFF
##AD2BB4	1.00	5.55	3.78	5.55
#FFFFFF	5.55	1.00	21.00	1.00
#000000	3.78	21.00	1.00	21.00
##FFFFFF	5.55	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005EB8

Deuteranopia (green-blind)

#4B6EB1

Tritanopia (blue-blind)

#B1446E

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad2bb4;
/* rgb */ color: rgb(173, 43, 180);
/* oklch */ color: oklch(54.7% 0.222 325.8);

Tailwind

colors: {
  custom: {
    50: '#c973cb',
    500: '#ad2bb4',
    950: '#000000',
  },
}

SCSS

$custom: #ad2bb4;
$custom-light: #c973cb;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2bb4",
  "rgb": {
    "r": 173,
    "g": 43,
    "b": 180
  },
  "hsl": {
    "h": 296.934,
    "s": 61.435,
    "l": 43.725
  },
  "oklch": {
    "l": 0.54742,
    "c": 0.22158,
    "h": 325.8
  },
  "luminance": 0.13907
}

Semantic roles & 50–950 ramp

primary

#AD2BB4

secondary

#78C773

accent

#E5434C

background

#FCF7FC

surface

#F9EDF8

border

#D2C8D1

text

#140913

muted

#827B82

Preview Lab

Preview with #AD2BB4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →