#AD2B7B#AD2B7B
#AD2B7B is a mid, vivid pink. Relative luminance 0.120; OKLCH L 51.8% C 0.182 H 347.7°. Best body text is #FFFFFF at 6.16:1 contrast (WCAG AA passes).
Color values
| HEX | #AD2B7B |
|---|---|
| RGB | rgb(173, 43, 123) |
| HSL | hsl(323, 60%, 42%) |
| HSV | hsv(323, 75%, 68%) |
| CMYK | cmyk(0%, 75.1%, 28.9%, 32.2%) |
| CIE-LAB | lab(41.29, 58.54, -14.76) |
| CIE-LCH | lch(41.29, 60.38, 345.85°) |
| OKLab | oklab(51.8% 0.1783 -0.0389) |
| OKLCH | oklch(51.8% 0.183 347.7) |
| XYZ | xyz(21.6737, 12.0445, 19.9185) |
| Luminance | 0.1204 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Magenta (survey)
#C20078
ΔE00 4.04
Mediumvioletred
#C71585
ΔE00 4.54
Red Violet
#9E0168
ΔE00 5.84
Deep Magenta
#A0025C
ΔE00 7.05
Dark Fuchsia
#9D0759
ΔE00 7.63
Warm Purple
#952E8F
ΔE00 8.02
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD2B7B #2BAD5D
analogous
#9E2BAD #AD2B7B #AD2B3A
triadic
#AD2B7B #7BAD2B #2B7BAD
tetradic
#AD2B7B #AD9E2B #2BAD5D #2B3AAD
square
#AD2B7B #AD9E2B #2BAD5D #2B3AAD
split-complementary
#AD2B7B #3AAD2B #2BAD9E
monochromatic
#4B1335 #7C1F58 #AD2B7B #D1459B #DD76B5
Accessibility & contrast
On white
6.16
#AD2B7B on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.41
#AD2B7B on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD2B7B
6.16:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD2B7B | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD2B7B | 1.00 | 6.16 | 3.41 | 6.16 |
| #FFFFFF | 6.16 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.41 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.16 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3E537D
Deuteranopia (green-blind)
#656978
Tritanopia (blue-blind)
#B9264F
Achromatopsia (no color)
#616161
Design tokens & code
CSS
--color: #ad2b7b; /* rgb */ color: rgb(173, 43, 123); /* oklch */ color: oklch(51.8% 0.182 347.7);
Tailwind
colors: {
custom: {
50: '#ca71a1',
500: '#ad2b7b',
950: '#000000',
},
}SCSS
$custom: #ad2b7b; $custom-light: #ca71a1; $custom-dark: #000000;
JSON
{
"hex": "#ad2b7b",
"rgb": {
"r": 173,
"g": 43,
"b": 123
},
"hsl": {
"h": 323.077,
"s": 60.185,
"l": 42.353
},
"oklch": {
"l": 0.51802,
"c": 0.1825,
"h": 347.7
},
"luminance": 0.12042
}Semantic roles & 50–950 ramp
primary
#AD2B7B
secondary
#6FC490
accent
#E38244
background
#FCF7F9
surface
#F9EDF2
border
#D2C8CC
text
#14090F
muted
#827B7E