#AD2B78#AD2B78

#AD2B78 is a mid, vivid pink. Relative luminance 0.120; OKLCH L 51.7% C 0.181 H 349.1°. Best body text is #FFFFFF at 6.19:1 contrast (WCAG AA passes).

Color values

HEX	#AD2B78
RGB	rgb(173, 43, 120)
HSL	hsl(324, 60%, 42%)
HSV	hsv(324, 75%, 68%)
CMYK	cmyk(0%, 75.1%, 30.6%, 32.2%)
CIE-LAB	lab(41.17, 58.18, -13.09)
CIE-LCH	lch(41.17, 59.63, 347.32°)
OKLab	oklab(51.68% 0.1776 -0.0343)
OKLCH	oklch(51.68% 0.181 349.1)
XYZ	xyz(21.4887, 11.9705, 18.9446)
Luminance	0.1197 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2B78 #2BAD60

analogous

#A12BAD #AD2B78 #AD2B37

triadic

#AD2B78 #78AD2B #2B78AD

tetradic

#AD2B78 #ADA12B #2BAD60 #2B37AD

square

#AD2B78 #ADA12B #2BAD60 #2B37AD

split-complementary

#AD2B78 #37AD2B #2BADA1

monochromatic

#4B1334 #7C1F56 #AD2B78 #D14598 #DD76B3

Accessibility & contrast

On white

6.19

#AD2B78 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.39

#AD2B78 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2B78

6.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2B78	#FFFFFF	#000000	##FFFFFF
##AD2B78	1.00	6.19	3.39	6.19
#FFFFFF	6.19	1.00	21.00	1.00
#000000	3.39	21.00	1.00	21.00
##FFFFFF	6.19	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#40537A

Deuteranopia (green-blind)

#656975

Tritanopia (blue-blind)

#BA244E

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad2b78;
/* rgb */ color: rgb(173, 43, 120);
/* oklch */ color: oklch(51.7% 0.181 349.1);

Tailwind

colors: {
  custom: {
    50: '#ca719f',
    500: '#ad2b78',
    950: '#000000',
  },
}

SCSS

$custom: #ad2b78;
$custom-light: #ca719f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2b78",
  "rgb": {
    "r": 173,
    "g": 43,
    "b": 120
  },
  "hsl": {
    "h": 324.462,
    "s": 60.185,
    "l": 42.353
  },
  "oklch": {
    "l": 0.51678,
    "c": 0.18088,
    "h": 349.1
  },
  "luminance": 0.11968
}

Semantic roles & 50–950 ramp

primary

#AD2B78

secondary

#6FC492

accent

#E38544

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14080E

muted

#827B7E

Preview Lab

Preview with #AD2B78

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →