#AD2B49#AD2B49

#AD2B49 is a mid, vivid red. Relative luminance 0.111; OKLCH L 50.2% C 0.166 H 12.5°. Best body text is #FFFFFF at 6.52:1 contrast (WCAG AA passes).

Color values

HEX	#AD2B49
RGB	rgb(173, 43, 73)
HSL	hsl(346, 60%, 42%)
HSV	hsv(346, 75%, 68%)
CMYK	cmyk(0%, 75.1%, 57.8%, 32.2%)
CIE-LAB	lab(39.74, 53.63, 14.39)
CIE-LCH	lch(39.74, 55.53, 15.02°)
OKLab	oklab(50.16% 0.1619 0.0358)
OKLCH	oklch(50.16% 0.166 12.5)
XYZ	xyz(19.3019, 11.0958, 7.4274)
Luminance	0.1109 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2B49 #2BAD8F

analogous

#AD2B8A #AD2B49 #AD4E2B

triadic

#AD2B49 #49AD2B #2B49AD

tetradic

#AD2B49 #8AAD2B #2BAD8F #4E2BAD

square

#AD2B49 #8AAD2B #2BAD8F #4E2BAD

split-complementary

#AD2B49 #2BAD4E #2B8AAD

monochromatic

#4B1320 #7C1F34 #AD2B49 #D14565 #DD768D

Accessibility & contrast

On white

6.52

#AD2B49 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.22

#AD2B49 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2B49

6.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2B49	#FFFFFF	#000000	##FFFFFF
##AD2B49	1.00	6.52	3.22	6.52
#FFFFFF	6.52	1.00	21.00	1.00
#000000	3.22	21.00	1.00	21.00
##FFFFFF	6.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E4D49

Deuteranopia (green-blind)

#6F6746

Tritanopia (blue-blind)

#BD0038

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad2b49;
/* rgb */ color: rgb(173, 43, 73);
/* oklch */ color: oklch(50.2% 0.166 12.5);

Tailwind

colors: {
  custom: {
    50: '#cc707b',
    500: '#ad2b49',
    950: '#000000',
  },
}

SCSS

$custom: #ad2b49;
$custom-light: #cc707b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2b49",
  "rgb": {
    "r": 173,
    "g": 43,
    "b": 73
  },
  "hsl": {
    "h": 346.154,
    "s": 60.185,
    "l": 42.353
  },
  "oklch": {
    "l": 0.50162,
    "c": 0.16581,
    "h": 12.5
  },
  "luminance": 0.11093
}

Semantic roles & 50–950 ramp

primary

#AD2B49

secondary

#6FC4B1

accent

#E3BF44

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD2B49

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →