#AD2B48#AD2B48

#AD2B48 is a mid, vivid red. Relative luminance 0.111; OKLCH L 50.1% C 0.166 H 13.0°. Best body text is #FFFFFF at 6.53:1 contrast (WCAG AA passes).

Color values

HEX	#AD2B48
RGB	rgb(173, 43, 72)
HSL	hsl(347, 60%, 42%)
HSV	hsv(347, 75%, 68%)
CMYK	cmyk(0%, 75.1%, 58.4%, 32.2%)
CIE-LAB	lab(39.72, 53.56, 14.99)
CIE-LCH	lch(39.72, 55.62, 15.63°)
OKLab	oklab(50.14% 0.1615 0.0372)
OKLCH	oklch(50.14% 0.166 13)
XYZ	xyz(19.2691, 11.0826, 7.2542)
Luminance	0.1108 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2B48 #2BAD90

analogous

#AD2B89 #AD2B48 #AD4F2B

triadic

#AD2B48 #48AD2B #2B48AD

tetradic

#AD2B48 #89AD2B #2BAD90 #4F2BAD

square

#AD2B48 #89AD2B #2BAD90 #4F2BAD

split-complementary

#AD2B48 #2BAD4F #2B89AD

monochromatic

#4B131F #7C1F34 #AD2B48 #D14564 #DD768D

Accessibility & contrast

On white

6.53

#AD2B48 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.22

#AD2B48 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2B48

6.53:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2B48	#FFFFFF	#000000	##FFFFFF
##AD2B48	1.00	6.53	3.22	6.53
#FFFFFF	6.53	1.00	21.00	1.00
#000000	3.22	21.00	1.00	21.00
##FFFFFF	6.53	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E4D48

Deuteranopia (green-blind)

#6F6745

Tritanopia (blue-blind)

#BD0037

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad2b48;
/* rgb */ color: rgb(173, 43, 72);
/* oklch */ color: oklch(50.1% 0.166 13.0);

Tailwind

colors: {
  custom: {
    50: '#cc707a',
    500: '#ad2b48',
    950: '#000000',
  },
}

SCSS

$custom: #ad2b48;
$custom-light: #cc707a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2b48",
  "rgb": {
    "r": 173,
    "g": 43,
    "b": 72
  },
  "hsl": {
    "h": 346.615,
    "s": 60.185,
    "l": 42.353
  },
  "oklch": {
    "l": 0.50139,
    "c": 0.16572,
    "h": 13
  },
  "luminance": 0.1108
}

Semantic roles & 50–950 ramp

primary

#AD2B48

secondary

#6FC4B1

accent

#E3C044

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD2B48

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →