#AD2B47#AD2B47

#AD2B47 is a mid, vivid red. Relative luminance 0.111; OKLCH L 50.1% C 0.166 H 13.5°. Best body text is #FFFFFF at 6.54:1 contrast (WCAG AA passes).

Color values

HEX#AD2B47
RGBrgb(173, 43, 71)
HSLhsl(347, 60%, 42%)
HSVhsv(347, 75%, 68%)
CMYKcmyk(0%, 75.1%, 59%, 32.2%)
CIE-LABlab(39.70, 53.49, 15.59)
CIE-LCHlch(39.70, 55.71, 16.25°)
OKLaboklab(50.12% 0.1611 0.0386)
OKLCHoklch(50.12% 0.166 13.5)
XYZxyz(19.2367, 11.0697, 7.0837)
Luminance0.1107 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD2B47 #2BAD91
analogous
#AD2B88 #AD2B47 #AD502B
triadic
#AD2B47 #47AD2B #2B47AD
tetradic
#AD2B47 #88AD2B #2BAD91 #502BAD
square
#AD2B47 #88AD2B #2BAD91 #502BAD
split-complementary
#AD2B47 #2BAD50 #2B88AD
monochromatic
#4B131F #7C1F33 #AD2B47 #D14563 #DD768C

Accessibility & contrast

On white

6.54
#AD2B47 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.21
#AD2B47 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2B47
6.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD2B47#FFFFFF#000000##FFFFFF
##AD2B471.006.543.216.54
#FFFFFF6.541.0021.001.00
#0000003.2121.001.0021.00
##FFFFFF6.541.0021.001.00

Color blindness preview

Protanopia (red-blind)
#4E4C47
Deuteranopia (green-blind)
#6F6744
Tritanopia (blue-blind)
#BD0037
Achromatopsia (no color)
#5D5D5D

Design tokens & code

CSS
--color: #ad2b47;
/* rgb */ color: rgb(173, 43, 71);
/* oklch */ color: oklch(50.1% 0.166 13.5);
Tailwind
colors: {
  custom: {
    50: '#cc7079',
    500: '#ad2b47',
    950: '#000000',
  },
}
SCSS
$custom: #ad2b47;
$custom-light: #cc7079;
$custom-dark: #000000;
JSON
{
  "hex": "#ad2b47",
  "rgb": {
    "r": 173,
    "g": 43,
    "b": 71
  },
  "hsl": {
    "h": 347.077,
    "s": 60.185,
    "l": 42.353
  },
  "oklch": {
    "l": 0.50116,
    "c": 0.16565,
    "h": 13.5
  },
  "luminance": 0.11067
}

Semantic roles & 50–950 ramp

primary
#AD2B47
secondary
#6FC4B2
accent
#E3C144
background
#FDF7F7
surface
#FAEDED
border
#D3C8C8
text
#150809
muted
#837B7B

Preview Lab

Preview with #AD2B47

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD2B47 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva