#AD2B46#AD2B46
#AD2B46 is a mid, vivid red. Relative luminance 0.111; OKLCH L 50.1% C 0.166 H 14.0°. Best body text is #FFFFFF at 6.54:1 contrast (WCAG AA passes).
Color values
| HEX | #AD2B46 |
|---|---|
| RGB | rgb(173, 43, 70) |
| HSL | hsl(348, 60%, 42%) |
| HSV | hsv(348, 75%, 68%) |
| CMYK | cmyk(0%, 75.1%, 59.5%, 32.2%) |
| CIE-LAB | lab(39.68, 53.42, 16.19) |
| CIE-LCH | lch(39.68, 55.82, 16.87°) |
| OKLab | oklab(50.09% 0.1607 0.04) |
| OKLCH | oklch(50.09% 0.166 14) |
| XYZ | xyz(19.2049, 11.0570, 6.9161) |
| Luminance | 0.1105 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 3.33
Rose Red
#BE013C
ΔE00 4.03
Raspberry (survey)
#B00149
ΔE00 4.65
Purplish Red
#B0054B
ΔE00 4.86
Ruby
#CA0147
ΔE00 5.04
Light Burgundy
#A8415B
ΔE00 5.68
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD2B46 #2BAD92
analogous
#AD2B87 #AD2B46 #AD512B
triadic
#AD2B46 #46AD2B #2B46AD
tetradic
#AD2B46 #87AD2B #2BAD92 #512BAD
square
#AD2B46 #87AD2B #2BAD92 #512BAD
split-complementary
#AD2B46 #2BAD51 #2B87AD
monochromatic
#4B131E #7C1F32 #AD2B46 #D14562 #DD768B
Accessibility & contrast
On white
6.54
#AD2B46 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.21
#AD2B46 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD2B46
6.54:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD2B46 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD2B46 | 1.00 | 6.54 | 3.21 | 6.54 |
| #FFFFFF | 6.54 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.21 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.54 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4E4C46
Deuteranopia (green-blind)
#6F6743
Tritanopia (blue-blind)
#BD0036
Achromatopsia (no color)
#5D5D5D
Design tokens & code
CSS
--color: #ad2b46; /* rgb */ color: rgb(173, 43, 70); /* oklch */ color: oklch(50.1% 0.166 14.0);
Tailwind
colors: {
custom: {
50: '#cc7079',
500: '#ad2b46',
950: '#000000',
},
}SCSS
$custom: #ad2b46; $custom-light: #cc7079; $custom-dark: #000000;
JSON
{
"hex": "#ad2b46",
"rgb": {
"r": 173,
"g": 43,
"b": 70
},
"hsl": {
"h": 347.538,
"s": 60.185,
"l": 42.353
},
"oklch": {
"l": 0.50093,
"c": 0.16559,
"h": 14
},
"luminance": 0.11054
}Semantic roles & 50–950 ramp
primary
#AD2B46
secondary
#6FC4B3
accent
#E3C244
background
#FDF7F7
surface
#FAEDED
border
#D3C8C8
text
#150809
muted
#837B7B