#AD2B45#AD2B45
#AD2B45 is a mid, vivid red. Relative luminance 0.110; OKLCH L 50.1% C 0.166 H 14.4°. Best body text is #FFFFFF at 6.55:1 contrast (WCAG AA passes).
Color values
| HEX | #AD2B45 |
|---|---|
| RGB | rgb(173, 43, 69) |
| HSL | hsl(348, 60%, 42%) |
| HSV | hsv(348, 75%, 68%) |
| CMYK | cmyk(0%, 75.1%, 60.1%, 32.2%) |
| CIE-LAB | lab(39.66, 53.35, 16.80) |
| CIE-LCH | lch(39.66, 55.93, 17.48°) |
| OKLab | oklab(50.07% 0.1603 0.0413) |
| OKLCH | oklch(50.07% 0.166 14.4) |
| XYZ | xyz(19.1736, 11.0444, 6.7513) |
| Luminance | 0.1104 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 3.18
Rose Red
#BE013C
ΔE00 3.87
Raspberry (survey)
#B00149
ΔE00 4.89
Ruby
#CA0147
ΔE00 5.04
Purplish Red
#B0054B
ΔE00 5.12
Cranberry
#9E003A
ΔE00 5.87
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD2B45 #2BAD93
analogous
#AD2B86 #AD2B45 #AD522B
triadic
#AD2B45 #45AD2B #2B45AD
tetradic
#AD2B45 #86AD2B #2BAD93 #522BAD
square
#AD2B45 #86AD2B #2BAD93 #522BAD
split-complementary
#AD2B45 #2BAD52 #2B86AD
monochromatic
#4B131E #7C1F31 #AD2B45 #D14561 #DD768A
Accessibility & contrast
On white
6.55
#AD2B45 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.21
#AD2B45 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD2B45
6.55:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD2B45 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD2B45 | 1.00 | 6.55 | 3.21 | 6.55 |
| #FFFFFF | 6.55 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.21 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.55 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4E4C45
Deuteranopia (green-blind)
#706742
Tritanopia (blue-blind)
#BE0036
Achromatopsia (no color)
#5D5D5D
Design tokens & code
CSS
--color: #ad2b45; /* rgb */ color: rgb(173, 43, 69); /* oklch */ color: oklch(50.1% 0.166 14.4);
Tailwind
colors: {
custom: {
50: '#cc7078',
500: '#ad2b45',
950: '#000000',
},
}SCSS
$custom: #ad2b45; $custom-light: #cc7078; $custom-dark: #000000;
JSON
{
"hex": "#ad2b45",
"rgb": {
"r": 173,
"g": 43,
"b": 69
},
"hsl": {
"h": 348,
"s": 60.185,
"l": 42.353
},
"oklch": {
"l": 0.50071,
"c": 0.16553,
"h": 14.4
},
"luminance": 0.11042
}Semantic roles & 50–950 ramp
primary
#AD2B45
secondary
#6FC4B3
accent
#E3C444
background
#FDF7F7
surface
#FAEDED
border
#D3C8C8
text
#150808
muted
#837B7B