#AD2B44#AD2B44

#AD2B44 is a mid, vivid red. Relative luminance 0.110; OKLCH L 50.0% C 0.165 H 14.9°. Best body text is #FFFFFF at 6.55:1 contrast (WCAG AA passes).

Color values

HEX	#AD2B44
RGB	rgb(173, 43, 68)
HSL	hsl(348, 60%, 42%)
HSV	hsv(348, 75%, 68%)
CMYK	cmyk(0%, 75.1%, 60.7%, 32.2%)
CIE-LAB	lab(39.63, 53.28, 17.40)
CIE-LCH	lch(39.63, 56.05, 18.09°)
OKLab	oklab(50.05% 0.1599 0.0426)
OKLCH	oklch(50.05% 0.165 14.9)
XYZ	xyz(19.1428, 11.0321, 6.5891)
Luminance	0.1103 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2B44 #2BAD94

analogous

#AD2B85 #AD2B44 #AD532B

triadic

#AD2B44 #44AD2B #2B44AD

tetradic

#AD2B44 #85AD2B #2BAD94 #532BAD

square

#AD2B44 #85AD2B #2BAD94 #532BAD

split-complementary

#AD2B44 #2BAD53 #2B85AD

monochromatic

#4B131D #7C1F31 #AD2B44 #D1455F #DD7689

Accessibility & contrast

On white

6.55

#AD2B44 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.21

#AD2B44 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2B44

6.55:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2B44	#FFFFFF	#000000	##FFFFFF
##AD2B44	1.00	6.55	3.21	6.55
#FFFFFF	6.55	1.00	21.00	1.00
#000000	3.21	21.00	1.00	21.00
##FFFFFF	6.55	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4C44

Deuteranopia (green-blind)

#706741

Tritanopia (blue-blind)

#BE0036

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2b44;
/* rgb */ color: rgb(173, 43, 68);
/* oklch */ color: oklch(50.0% 0.165 14.9);

Tailwind

colors: {
  custom: {
    50: '#cc6f77',
    500: '#ad2b44',
    950: '#000000',
  },
}

SCSS

$custom: #ad2b44;
$custom-light: #cc6f77;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2b44",
  "rgb": {
    "r": 173,
    "g": 43,
    "b": 68
  },
  "hsl": {
    "h": 348.462,
    "s": 60.185,
    "l": 42.353
  },
  "oklch": {
    "l": 0.50048,
    "c": 0.16549,
    "h": 14.9
  },
  "luminance": 0.11029
}

Semantic roles & 50–950 ramp

primary

#AD2B44

secondary

#6FC4B4

accent

#E3C544

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD2B44

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →