#AD2B43#AD2B43

#AD2B43 is a mid, vivid red. Relative luminance 0.110; OKLCH L 50.0% C 0.165 H 15.4°. Best body text is #FFFFFF at 6.56:1 contrast (WCAG AA passes).

Color values

HEX	#AD2B43
RGB	rgb(173, 43, 67)
HSL	hsl(349, 60%, 42%)
HSV	hsv(349, 75%, 68%)
CMYK	cmyk(0%, 75.1%, 61.3%, 32.2%)
CIE-LAB	lab(39.61, 53.21, 18.00)
CIE-LCH	lch(39.61, 56.18, 18.69°)
OKLab	oklab(50.03% 0.1595 0.044)
OKLCH	oklch(50.03% 0.165 15.4)
XYZ	xyz(19.1125, 11.0200, 6.4298)
Luminance	0.1102 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2B43 #2BAD95

analogous

#AD2B84 #AD2B43 #AD542B

triadic

#AD2B43 #43AD2B #2B43AD

tetradic

#AD2B43 #84AD2B #2BAD95 #542BAD

square

#AD2B43 #84AD2B #2BAD95 #542BAD

split-complementary

#AD2B43 #2BAD54 #2B84AD

monochromatic

#4B131D #7C1F30 #AD2B43 #D1455E #DD7689

Accessibility & contrast

On white

6.56

#AD2B43 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.20

#AD2B43 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2B43

6.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2B43	#FFFFFF	#000000	##FFFFFF
##AD2B43	1.00	6.56	3.20	6.56
#FFFFFF	6.56	1.00	21.00	1.00
#000000	3.20	21.00	1.00	21.00
##FFFFFF	6.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4C43

Deuteranopia (green-blind)

#70673F

Tritanopia (blue-blind)

#BE0035

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2b43;
/* rgb */ color: rgb(173, 43, 67);
/* oklch */ color: oklch(50.0% 0.165 15.4);

Tailwind

colors: {
  custom: {
    50: '#cc6f76',
    500: '#ad2b43',
    950: '#000000',
  },
}

SCSS

$custom: #ad2b43;
$custom-light: #cc6f76;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2b43",
  "rgb": {
    "r": 173,
    "g": 43,
    "b": 67
  },
  "hsl": {
    "h": 348.923,
    "s": 60.185,
    "l": 42.353
  },
  "oklch": {
    "l": 0.50027,
    "c": 0.16545,
    "h": 15.4
  },
  "luminance": 0.11017
}

Semantic roles & 50–950 ramp

primary

#AD2B43

secondary

#6FC4B5

accent

#E3C644

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD2B43

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →