#AD2B41#AD2B41

#AD2B41 is a mid, vivid red. Relative luminance 0.110; OKLCH L 50.0% C 0.165 H 16.4°. Best body text is #FFFFFF at 6.56:1 contrast (WCAG AA passes).

Color values

HEX	#AD2B41
RGB	rgb(173, 43, 65)
HSL	hsl(350, 60%, 42%)
HSV	hsv(350, 75%, 68%)
CMYK	cmyk(0%, 75.1%, 62.4%, 32.2%)
CIE-LAB	lab(39.57, 53.08, 19.21)
CIE-LCH	lch(39.57, 56.45, 19.89°)
OKLab	oklab(49.99% 0.1587 0.0466)
OKLCH	oklch(49.99% 0.165 16.4)
XYZ	xyz(19.0536, 10.9964, 6.1192)
Luminance	0.1099 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2B41 #2BAD97

analogous

#AD2B82 #AD2B41 #AD562B

triadic

#AD2B41 #41AD2B #2B41AD

tetradic

#AD2B41 #82AD2B #2BAD97 #562BAD

square

#AD2B41 #82AD2B #2BAD97 #562BAD

split-complementary

#AD2B41 #2BAD56 #2B82AD

monochromatic

#4B131C #7C1F2F #AD2B41 #D1455C #DD7687

Accessibility & contrast

On white

6.56

#AD2B41 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.20

#AD2B41 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2B41

6.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2B41	#FFFFFF	#000000	##FFFFFF
##AD2B41	1.00	6.56	3.20	6.56
#FFFFFF	6.56	1.00	21.00	1.00
#000000	3.20	21.00	1.00	21.00
##FFFFFF	6.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4C41

Deuteranopia (green-blind)

#70673D

Tritanopia (blue-blind)

#BE0034

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2b41;
/* rgb */ color: rgb(173, 43, 65);
/* oklch */ color: oklch(50.0% 0.165 16.4);

Tailwind

colors: {
  custom: {
    50: '#cc6f75',
    500: '#ad2b41',
    950: '#000000',
  },
}

SCSS

$custom: #ad2b41;
$custom-light: #cc6f75;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2b41",
  "rgb": {
    "r": 173,
    "g": 43,
    "b": 65
  },
  "hsl": {
    "h": 349.846,
    "s": 60.185,
    "l": 42.353
  },
  "oklch": {
    "l": 0.49985,
    "c": 0.1654,
    "h": 16.4
  },
  "luminance": 0.10994
}

Semantic roles & 50–950 ramp

primary

#AD2B41

secondary

#6FC4B6

accent

#E3C844

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD2B41

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →