#AD2B40#AD2B40

#AD2B40 is a mid, vivid red. Relative luminance 0.110; OKLCH L 50.0% C 0.165 H 16.8°. Best body text is #FFFFFF at 6.57:1 contrast (WCAG AA passes).

Color values

HEX	#AD2B40
RGB	rgb(173, 43, 64)
HSL	hsl(350, 60%, 42%)
HSV	hsv(350, 75%, 68%)
CMYK	cmyk(0%, 75.1%, 63%, 32.2%)
CIE-LAB	lab(39.56, 53.02, 19.81)
CIE-LCH	lch(39.56, 56.60, 20.49°)
OKLab	oklab(49.96% 0.1583 0.0479)
OKLCH	oklch(49.96% 0.165 16.8)
XYZ	xyz(19.0248, 10.9850, 5.9680)
Luminance	0.1098 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2B40 #2BAD98

analogous

#AD2B81 #AD2B40 #AD572B

triadic

#AD2B40 #40AD2B #2B40AD

tetradic

#AD2B40 #81AD2B #2BAD98 #572BAD

square

#AD2B40 #81AD2B #2BAD98 #572BAD

split-complementary

#AD2B40 #2BAD57 #2B81AD

monochromatic

#4B131C #7C1F2E #AD2B40 #D1455B #DD7686

Accessibility & contrast

On white

6.57

#AD2B40 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.20

#AD2B40 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2B40

6.57:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2B40	#FFFFFF	#000000	##FFFFFF
##AD2B40	1.00	6.57	3.20	6.57
#FFFFFF	6.57	1.00	21.00	1.00
#000000	3.20	21.00	1.00	21.00
##FFFFFF	6.57	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4C40

Deuteranopia (green-blind)

#70673C

Tritanopia (blue-blind)

#BE0034

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2b40;
/* rgb */ color: rgb(173, 43, 64);
/* oklch */ color: oklch(50.0% 0.165 16.8);

Tailwind

colors: {
  custom: {
    50: '#cd6f74',
    500: '#ad2b40',
    950: '#000000',
  },
}

SCSS

$custom: #ad2b40;
$custom-light: #cd6f74;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2b40",
  "rgb": {
    "r": 173,
    "g": 43,
    "b": 64
  },
  "hsl": {
    "h": 350.308,
    "s": 60.185,
    "l": 42.353
  },
  "oklch": {
    "l": 0.49964,
    "c": 0.16539,
    "h": 16.8
  },
  "luminance": 0.10982
}

Semantic roles & 50–950 ramp

primary

#AD2B40

secondary

#6FC4B7

accent

#E3CA44

background

#FDF7F7

surface

#FBEDED

border

#D4C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD2B40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →