#AD2B39#AD2B39

#AD2B39 is a mid, vivid red. Relative luminance 0.109; OKLCH L 49.8% C 0.166 H 20.0°. Best body text is #FFFFFF at 6.60:1 contrast (WCAG AA passes).

Color values

HEX	#AD2B39
RGB	rgb(173, 43, 57)
HSL	hsl(354, 60%, 42%)
HSV	hsv(354, 75%, 68%)
CMYK	cmyk(0%, 75.1%, 67.1%, 32.2%)
CIE-LAB	lab(39.43, 52.60, 24.02)
CIE-LCH	lch(39.43, 57.83, 24.55°)
OKLab	oklab(49.83% 0.1555 0.0567)
OKLCH	oklch(49.83% 0.166 20)
XYZ	xyz(18.8380, 10.9102, 4.9841)
Luminance	0.1091 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2B39 #2BAD9F

analogous

#AD2B7A #AD2B39 #AD5E2B

triadic

#AD2B39 #39AD2B #2B39AD

tetradic

#AD2B39 #7AAD2B #2BAD9F #5E2BAD

square

#AD2B39 #7AAD2B #2BAD9F #5E2BAD

split-complementary

#AD2B39 #2BAD5E #2B7AAD

monochromatic

#4B1319 #7C1F29 #AD2B39 #D14554 #DD7681

Accessibility & contrast

On white

6.60

#AD2B39 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.18

#AD2B39 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2B39

6.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2B39	#FFFFFF	#000000	##FFFFFF
##AD2B39	1.00	6.60	3.18	6.60
#FFFFFF	6.60	1.00	21.00	1.00
#000000	3.18	21.00	1.00	21.00
##FFFFFF	6.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#504B39

Deuteranopia (green-blind)

#716735

Tritanopia (blue-blind)

#BE0031

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2b39;
/* rgb */ color: rgb(173, 43, 57);
/* oklch */ color: oklch(49.8% 0.166 20.0);

Tailwind

colors: {
  custom: {
    50: '#cd6f6f',
    500: '#ad2b39',
    950: '#000000',
  },
}

SCSS

$custom: #ad2b39;
$custom-light: #cd6f6f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2b39",
  "rgb": {
    "r": 173,
    "g": 43,
    "b": 57
  },
  "hsl": {
    "h": 353.538,
    "s": 60.185,
    "l": 42.353
  },
  "oklch": {
    "l": 0.49829,
    "c": 0.16554,
    "h": 20
  },
  "luminance": 0.10907
}

Semantic roles & 50–950 ramp

primary

#AD2B39

secondary

#6FC4BB

accent

#E3D244

background

#FDF7F6

surface

#FBEDEC

border

#D4C8C7

text

#150807

muted

#837B7A

Preview Lab

Preview with #AD2B39

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →