#AD2B30#AD2B30

#AD2B30 is a mid, vivid red. Relative luminance 0.108; OKLCH L 49.7% C 0.166 H 23.8°. Best body text is #FFFFFF at 6.64:1 contrast (WCAG AA passes).

Color values

HEX	#AD2B30
RGB	rgb(173, 43, 48)
HSL	hsl(358, 60%, 42%)
HSV	hsv(358, 75%, 68%)
CMYK	cmyk(0%, 75.1%, 72.3%, 32.2%)
CIE-LAB	lab(39.29, 52.14, 29.37)
CIE-LCH	lch(39.29, 59.85, 29.39°)
OKLab	oklab(49.68% 0.1521 0.0672)
OKLCH	oklch(49.68% 0.166 23.8)
XYZ	xyz(18.6331, 10.8282, 3.9047)
Luminance	0.1082 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2B30 #2BADA8

analogous

#AD2B71 #AD2B30 #AD672B

triadic

#AD2B30 #30AD2B #2B30AD

tetradic

#AD2B30 #71AD2B #2BADA8 #672BAD

square

#AD2B30 #71AD2B #2BADA8 #672BAD

split-complementary

#AD2B30 #2BAD67 #2B71AD

monochromatic

#4B1315 #7C1F22 #AD2B30 #D1454A #DD767A

Accessibility & contrast

On white

6.64

#AD2B30 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.17

#AD2B30 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2B30

6.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2B30	#FFFFFF	#000000	##FFFFFF
##AD2B30	1.00	6.64	3.17	6.64
#FFFFFF	6.64	1.00	21.00	1.00
#000000	3.17	21.00	1.00	21.00
##FFFFFF	6.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#514B2F

Deuteranopia (green-blind)

#72672C

Tritanopia (blue-blind)

#BE002E

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2b30;
/* rgb */ color: rgb(173, 43, 48);
/* oklch */ color: oklch(49.7% 0.166 23.8);

Tailwind

colors: {
  custom: {
    50: '#ce6f68',
    500: '#ad2b30',
    950: '#000000',
  },
}

SCSS

$custom: #ad2b30;
$custom-light: #ce6f68;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2b30",
  "rgb": {
    "r": 173,
    "g": 43,
    "b": 48
  },
  "hsl": {
    "h": 357.692,
    "s": 60.185,
    "l": 42.353
  },
  "oklch": {
    "l": 0.49681,
    "c": 0.16625,
    "h": 23.8
  },
  "luminance": 0.10825
}

Semantic roles & 50–950 ramp

primary

#AD2B30

secondary

#6FC4C1

accent

#E3DD44

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150806

muted

#837B7A

Preview Lab

Preview with #AD2B30

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →