#AD2A78#AD2A78
#AD2A78 is a mid, vivid pink. Relative luminance 0.119; OKLCH L 51.6% C 0.182 H 349.0°. Best body text is #FFFFFF at 6.21:1 contrast (WCAG AA passes).
Color values
| HEX | #AD2A78 |
|---|---|
| RGB | rgb(173, 42, 120) |
| HSL | hsl(324, 61%, 42%) |
| HSV | hsv(324, 76%, 68%) |
| CMYK | cmyk(0%, 75.7%, 30.6%, 32.2%) |
| CIE-LAB | lab(41.05, 58.50, -13.26) |
| CIE-LCH | lch(41.05, 59.99, 347.23°) |
| OKLab | oklab(51.6% 0.1786 -0.0348) |
| OKLCH | oklch(51.6% 0.182 349) |
| XYZ | xyz(21.4528, 11.8987, 18.9326) |
| Luminance | 0.1190 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Magenta (survey)
#C20078
ΔE00 3.79
Mediumvioletred
#C71585
ΔE00 4.66
Red Violet
#9E0168
ΔE00 5.58
Deep Magenta
#A0025C
ΔE00 6.53
Dark Fuchsia
#9D0759
ΔE00 7.10
Violet Red
#A50055
ΔE00 7.78
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD2A78 #2AAD5F
analogous
#A12AAD #AD2A78 #AD2A36
triadic
#AD2A78 #78AD2A #2A78AD
tetradic
#AD2A78 #ADA12A #2AAD5F #2A36AD
square
#AD2A78 #ADA12A #2AAD5F #2A36AD
split-complementary
#AD2A78 #36AD2A #2AADA1
monochromatic
#4B1234 #7C1E56 #AD2A78 #D14398 #DD74B3
Accessibility & contrast
On white
6.21
#AD2A78 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.38
#AD2A78 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD2A78
6.21:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD2A78 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD2A78 | 1.00 | 6.21 | 3.38 | 6.21 |
| #FFFFFF | 6.21 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.38 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.21 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3F527A
Deuteranopia (green-blind)
#656975
Tritanopia (blue-blind)
#BA234D
Achromatopsia (no color)
#616161
Design tokens & code
CSS
--color: #ad2a78; /* rgb */ color: rgb(173, 42, 120); /* oklch */ color: oklch(51.6% 0.182 349.0);
Tailwind
colors: {
custom: {
50: '#ca719f',
500: '#ad2a78',
950: '#000000',
},
}SCSS
$custom: #ad2a78; $custom-light: #ca719f; $custom-dark: #000000;
JSON
{
"hex": "#ad2a78",
"rgb": {
"r": 173,
"g": 42,
"b": 120
},
"hsl": {
"h": 324.275,
"s": 60.93,
"l": 42.157
},
"oklch": {
"l": 0.51595,
"c": 0.18196,
"h": 349
},
"luminance": 0.11896
}Semantic roles & 50–950 ramp
primary
#AD2A78
secondary
#6EC591
accent
#E48544
background
#FCF7F9
surface
#F9EDF2
border
#D2C8CC
text
#14080E
muted
#827B7E