#AD2A74#AD2A74

#AD2A74 is a mid, vivid pink. Relative luminance 0.118; OKLCH L 51.4% C 0.180 H 350.9°. Best body text is #FFFFFF at 6.25:1 contrast (WCAG AA passes).

Color values

HEX	#AD2A74
RGB	rgb(173, 42, 116)
HSL	hsl(326, 61%, 42%)
HSV	hsv(326, 76%, 68%)
CMYK	cmyk(0%, 75.7%, 32.9%, 32.2%)
CIE-LAB	lab(40.90, 58.03, -11.01)
CIE-LCH	lch(40.90, 59.07, 349.26°)
OKLab	oklab(51.43% 0.1776 -0.0286)
OKLCH	oklch(51.43% 0.18 350.9)
XYZ	xyz(21.2151, 11.8036, 17.6807)
Luminance	0.1180 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2A74 #2AAD63

analogous

#A52AAD #AD2A74 #AD2A33

triadic

#AD2A74 #74AD2A #2A74AD

tetradic

#AD2A74 #ADA52A #2AAD63 #2A33AD

square

#AD2A74 #ADA52A #2AAD63 #2A33AD

split-complementary

#AD2A74 #33AD2A #2AADA5

monochromatic

#4B1232 #7C1E53 #AD2A74 #D14393 #DD74B0

Accessibility & contrast

On white

6.25

#AD2A74 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.36

#AD2A74 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2A74

6.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2A74	#FFFFFF	#000000	##FFFFFF
##AD2A74	1.00	6.25	3.36	6.25
#FFFFFF	6.25	1.00	21.00	1.00
#000000	3.36	21.00	1.00	21.00
##FFFFFF	6.25	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#415276

Deuteranopia (green-blind)

#666971

Tritanopia (blue-blind)

#BA204B

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad2a74;
/* rgb */ color: rgb(173, 42, 116);
/* oklch */ color: oklch(51.4% 0.180 350.9);

Tailwind

colors: {
  custom: {
    50: '#ca709c',
    500: '#ad2a74',
    950: '#000000',
  },
}

SCSS

$custom: #ad2a74;
$custom-light: #ca709c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2a74",
  "rgb": {
    "r": 173,
    "g": 42,
    "b": 116
  },
  "hsl": {
    "h": 326.107,
    "s": 60.93,
    "l": 42.157
  },
  "oklch": {
    "l": 0.51434,
    "c": 0.17991,
    "h": 350.9
  },
  "luminance": 0.11801
}

Semantic roles & 50–950 ramp

primary

#AD2A74

secondary

#6EC594

accent

#E48944

background

#FDF7F9

surface

#FAEDF2

border

#D3C8CC

text

#14080E

muted

#837B7E

Preview Lab

Preview with #AD2A74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →