#AD2A49#AD2A49

#AD2A49 is a mid, vivid red. Relative luminance 0.110; OKLCH L 50.1% C 0.167 H 12.3°. Best body text is #FFFFFF at 6.55:1 contrast (WCAG AA passes).

Color values

HEX	#AD2A49
RGB	rgb(173, 42, 73)
HSL	hsl(346, 61%, 42%)
HSV	hsv(346, 76%, 68%)
CMYK	cmyk(0%, 75.7%, 57.8%, 32.2%)
CIE-LAB	lab(39.62, 53.97, 14.22)
CIE-LCH	lch(39.62, 55.81, 14.76°)
OKLab	oklab(50.07% 0.163 0.0355)
OKLCH	oklch(50.07% 0.167 12.3)
XYZ	xyz(19.2660, 11.0240, 7.4154)
Luminance	0.1102 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2A49 #2AAD8E

analogous

#AD2A8A #AD2A49 #AD4D2A

triadic

#AD2A49 #49AD2A #2A49AD

tetradic

#AD2A49 #8AAD2A #2AAD8E #4D2AAD

square

#AD2A49 #8AAD2A #2AAD8E #4D2AAD

split-complementary

#AD2A49 #2AAD4D #2A8AAD

monochromatic

#4B121F #7C1E34 #AD2A49 #D14365 #DD748D

Accessibility & contrast

On white

6.55

#AD2A49 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.20

#AD2A49 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2A49

6.55:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2A49	#FFFFFF	#000000	##FFFFFF
##AD2A49	1.00	6.55	3.20	6.55
#FFFFFF	6.55	1.00	21.00	1.00
#000000	3.20	21.00	1.00	21.00
##FFFFFF	6.55	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D4C49

Deuteranopia (green-blind)

#6F6746

Tritanopia (blue-blind)

#BD0037

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2a49;
/* rgb */ color: rgb(173, 42, 73);
/* oklch */ color: oklch(50.1% 0.167 12.3);

Tailwind

colors: {
  custom: {
    50: '#cc6f7b',
    500: '#ad2a49',
    950: '#000000',
  },
}

SCSS

$custom: #ad2a49;
$custom-light: #cc6f7b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2a49",
  "rgb": {
    "r": 173,
    "g": 42,
    "b": 73
  },
  "hsl": {
    "h": 345.802,
    "s": 60.93,
    "l": 42.157
  },
  "oklch": {
    "l": 0.50073,
    "c": 0.16679,
    "h": 12.3
  },
  "luminance": 0.11021
}

Semantic roles & 50–950 ramp

primary

#AD2A49

secondary

#6EC5B0

accent

#E4BE44

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD2A49

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →