#AD2A48#AD2A48

#AD2A48 is a mid, vivid red. Relative luminance 0.110; OKLCH L 50.0% C 0.167 H 12.8°. Best body text is #FFFFFF at 6.56:1 contrast (WCAG AA passes).

Color values

HEX	#AD2A48
RGB	rgb(173, 42, 72)
HSL	hsl(346, 61%, 42%)
HSV	hsv(346, 76%, 68%)
CMYK	cmyk(0%, 75.7%, 58.4%, 32.2%)
CIE-LAB	lab(39.60, 53.89, 14.83)
CIE-LCH	lch(39.60, 55.90, 15.38°)
OKLab	oklab(50.05% 0.1626 0.0368)
OKLCH	oklch(50.05% 0.167 12.8)
XYZ	xyz(19.2331, 11.0108, 7.2422)
Luminance	0.1101 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2A48 #2AAD8F

analogous

#AD2A89 #AD2A48 #AD4E2A

triadic

#AD2A48 #48AD2A #2A48AD

tetradic

#AD2A48 #89AD2A #2AAD8F #4E2AAD

square

#AD2A48 #89AD2A #2AAD8F #4E2AAD

split-complementary

#AD2A48 #2AAD4E #2A89AD

monochromatic

#4B121F #7C1E34 #AD2A48 #D14363 #DD748C

Accessibility & contrast

On white

6.56

#AD2A48 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.20

#AD2A48 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2A48

6.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2A48	#FFFFFF	#000000	##FFFFFF
##AD2A48	1.00	6.56	3.20	6.56
#FFFFFF	6.56	1.00	21.00	1.00
#000000	3.20	21.00	1.00	21.00
##FFFFFF	6.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D4C48

Deuteranopia (green-blind)

#6F6745

Tritanopia (blue-blind)

#BD0037

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2a48;
/* rgb */ color: rgb(173, 42, 72);
/* oklch */ color: oklch(50.0% 0.167 12.8);

Tailwind

colors: {
  custom: {
    50: '#cc6f7a',
    500: '#ad2a48',
    950: '#000000',
  },
}

SCSS

$custom: #ad2a48;
$custom-light: #cc6f7a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2a48",
  "rgb": {
    "r": 173,
    "g": 42,
    "b": 72
  },
  "hsl": {
    "h": 346.26,
    "s": 60.93,
    "l": 42.157
  },
  "oklch": {
    "l": 0.50049,
    "c": 0.1667,
    "h": 12.8
  },
  "luminance": 0.11008
}

Semantic roles & 50–950 ramp

primary

#AD2A48

secondary

#6EC5B1

accent

#E4BF44

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD2A48

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →