#AD2A44#AD2A44

#AD2A44 is a mid, vivid red. Relative luminance 0.110; OKLCH L 50.0% C 0.166 H 14.7°. Best body text is #FFFFFF at 6.58:1 contrast (WCAG AA passes).

Color values

HEX	#AD2A44
RGB	rgb(173, 42, 68)
HSL	hsl(348, 61%, 42%)
HSV	hsv(348, 76%, 68%)
CMYK	cmyk(0%, 75.7%, 60.7%, 32.2%)
CIE-LAB	lab(39.51, 53.62, 17.24)
CIE-LCH	lch(39.51, 56.32, 17.82°)
OKLab	oklab(49.96% 0.161 0.0423)
OKLCH	oklch(49.96% 0.166 14.7)
XYZ	xyz(19.1069, 10.9603, 6.5772)
Luminance	0.1096 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2A44 #2AAD93

analogous

#AD2A85 #AD2A44 #AD522A

triadic

#AD2A44 #44AD2A #2A44AD

tetradic

#AD2A44 #85AD2A #2AAD93 #522AAD

square

#AD2A44 #85AD2A #2AAD93 #522AAD

split-complementary

#AD2A44 #2AAD52 #2A85AD

monochromatic

#4B121D #7C1E31 #AD2A44 #D1435F #DD7489

Accessibility & contrast

On white

6.58

#AD2A44 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.19

#AD2A44 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2A44

6.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2A44	#FFFFFF	#000000	##FFFFFF
##AD2A44	1.00	6.58	3.19	6.58
#FFFFFF	6.58	1.00	21.00	1.00
#000000	3.19	21.00	1.00	21.00
##FFFFFF	6.58	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E4C44

Deuteranopia (green-blind)

#6F6740

Tritanopia (blue-blind)

#BE0035

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2a44;
/* rgb */ color: rgb(173, 42, 68);
/* oklch */ color: oklch(50.0% 0.166 14.7);

Tailwind

colors: {
  custom: {
    50: '#cc6f77',
    500: '#ad2a44',
    950: '#000000',
  },
}

SCSS

$custom: #ad2a44;
$custom-light: #cc6f77;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2a44",
  "rgb": {
    "r": 173,
    "g": 42,
    "b": 68
  },
  "hsl": {
    "h": 348.092,
    "s": 60.93,
    "l": 42.157
  },
  "oklch": {
    "l": 0.49959,
    "c": 0.16643,
    "h": 14.7
  },
  "luminance": 0.10958
}

Semantic roles & 50–950 ramp

primary

#AD2A44

secondary

#6EC5B4

accent

#E4C444

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD2A44

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →