#AD2A43#AD2A43

#AD2A43 is a mid, vivid red. Relative luminance 0.109; OKLCH L 49.9% C 0.166 H 15.2°. Best body text is #FFFFFF at 6.59:1 contrast (WCAG AA passes).

Color values

HEX	#AD2A43
RGB	rgb(173, 42, 67)
HSL	hsl(349, 61%, 42%)
HSV	hsv(349, 76%, 68%)
CMYK	cmyk(0%, 75.7%, 61.3%, 32.2%)
CIE-LAB	lab(39.49, 53.55, 17.84)
CIE-LCH	lch(39.49, 56.45, 18.43°)
OKLab	oklab(49.94% 0.1606 0.0436)
OKLCH	oklch(49.94% 0.166 15.2)
XYZ	xyz(19.0766, 10.9482, 6.4178)
Luminance	0.1095 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2A43 #2AAD94

analogous

#AD2A84 #AD2A43 #AD532A

triadic

#AD2A43 #43AD2A #2A43AD

tetradic

#AD2A43 #84AD2A #2AAD94 #532AAD

square

#AD2A43 #84AD2A #2AAD94 #532AAD

split-complementary

#AD2A43 #2AAD53 #2A84AD

monochromatic

#4B121D #7C1E30 #AD2A43 #D1435E #DD7488

Accessibility & contrast

On white

6.59

#AD2A43 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.19

#AD2A43 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2A43

6.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2A43	#FFFFFF	#000000	##FFFFFF
##AD2A43	1.00	6.59	3.19	6.59
#FFFFFF	6.59	1.00	21.00	1.00
#000000	3.19	21.00	1.00	21.00
##FFFFFF	6.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E4C43

Deuteranopia (green-blind)

#70673F

Tritanopia (blue-blind)

#BE0035

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2a43;
/* rgb */ color: rgb(173, 42, 67);
/* oklch */ color: oklch(49.9% 0.166 15.2);

Tailwind

colors: {
  custom: {
    50: '#cc6f76',
    500: '#ad2a43',
    950: '#000000',
  },
}

SCSS

$custom: #ad2a43;
$custom-light: #cc6f76;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2a43",
  "rgb": {
    "r": 173,
    "g": 42,
    "b": 67
  },
  "hsl": {
    "h": 348.55,
    "s": 60.93,
    "l": 42.157
  },
  "oklch": {
    "l": 0.49937,
    "c": 0.16639,
    "h": 15.2
  },
  "luminance": 0.10945
}

Semantic roles & 50–950 ramp

primary

#AD2A43

secondary

#6EC5B4

accent

#E4C544

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD2A43

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →