#AD2A41#AD2A41

#AD2A41 is a mid, vivid red. Relative luminance 0.109; OKLCH L 49.9% C 0.166 H 16.1°. Best body text is #FFFFFF at 6.59:1 contrast (WCAG AA passes).

Color values

HEX	#AD2A41
RGB	rgb(173, 42, 65)
HSL	hsl(349, 61%, 42%)
HSV	hsv(349, 76%, 68%)
CMYK	cmyk(0%, 75.7%, 62.4%, 32.2%)
CIE-LAB	lab(39.45, 53.42, 19.05)
CIE-LCH	lch(39.45, 56.72, 19.63°)
OKLab	oklab(49.9% 0.1598 0.0462)
OKLCH	oklch(49.9% 0.166 16.1)
XYZ	xyz(19.0177, 10.9246, 6.1073)
Luminance	0.1092 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2A41 #2AAD96

analogous

#AD2A82 #AD2A41 #AD552A

triadic

#AD2A41 #41AD2A #2A41AD

tetradic

#AD2A41 #82AD2A #2AAD96 #552AAD

square

#AD2A41 #82AD2A #2AAD96 #552AAD

split-complementary

#AD2A41 #2AAD55 #2A82AD

monochromatic

#4B121C #7C1E2E #AD2A41 #D1435C #DD7487

Accessibility & contrast

On white

6.59

#AD2A41 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.18

#AD2A41 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2A41

6.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2A41	#FFFFFF	#000000	##FFFFFF
##AD2A41	1.00	6.59	3.18	6.59
#FFFFFF	6.59	1.00	21.00	1.00
#000000	3.18	21.00	1.00	21.00
##FFFFFF	6.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E4B41

Deuteranopia (green-blind)

#70673D

Tritanopia (blue-blind)

#BE0034

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2a41;
/* rgb */ color: rgb(173, 42, 65);
/* oklch */ color: oklch(49.9% 0.166 16.1);

Tailwind

colors: {
  custom: {
    50: '#cd6f75',
    500: '#ad2a41',
    950: '#000000',
  },
}

SCSS

$custom: #ad2a41;
$custom-light: #cd6f75;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2a41",
  "rgb": {
    "r": 173,
    "g": 42,
    "b": 65
  },
  "hsl": {
    "h": 349.466,
    "s": 60.93,
    "l": 42.157
  },
  "oklch": {
    "l": 0.49895,
    "c": 0.16634,
    "h": 16.1
  },
  "luminance": 0.10922
}

Semantic roles & 50–950 ramp

primary

#AD2A41

secondary

#6EC5B6

accent

#E4C844

background

#FDF7F7

surface

#FBEDED

border

#D4C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD2A41

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →