#AD2A29#AD2A29

#AD2A29 is a mid, vivid red. Relative luminance 0.107; OKLCH L 49.5% C 0.168 H 26.2°. Best body text is #FFFFFF at 6.69:1 contrast (WCAG AA passes).

Color values

HEX	#AD2A29
RGB	rgb(173, 42, 41)
HSL	hsl(0, 62%, 42%)
HSV	hsv(0, 76%, 68%)
CMYK	cmyk(0%, 75.7%, 76.3%, 32.2%)
CIE-LAB	lab(39.08, 52.18, 33.30)
CIE-LCH	lch(39.08, 61.90, 32.54°)
OKLab	oklab(49.49% 0.1507 0.0741)
OKLCH	oklch(49.49% 0.168 26.2)
XYZ	xyz(18.4639, 10.7031, 3.1911)
Luminance	0.1070 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2A29 #29ACAD

analogous

#AD296A #AD2A29 #AD6C29

triadic

#AD2A29 #29AD2A #2A29AD

tetradic

#AD2A29 #6AAD29 #29ACAD #6C29AD

square

#AD2A29 #6AAD29 #29ACAD #6C29AD

split-complementary

#AD2A29 #29AD6C #296AAD

monochromatic

#4A1212 #7C1E1D #AD2A29 #D24241 #DE7373

Accessibility & contrast

On white

6.69

#AD2A29 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.14

#AD2A29 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2A29

6.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2A29	#FFFFFF	#000000	##FFFFFF
##AD2A29	1.00	6.69	3.14	6.69
#FFFFFF	6.69	1.00	21.00	1.00
#000000	3.14	21.00	1.00	21.00
##FFFFFF	6.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#524A27

Deuteranopia (green-blind)

#726624

Tritanopia (blue-blind)

#BF002C

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2a29;
/* rgb */ color: rgb(173, 42, 41);
/* oklch */ color: oklch(49.5% 0.168 26.2);

Tailwind

colors: {
  custom: {
    50: '#ce6e63',
    500: '#ad2a29',
    950: '#000000',
  },
}

SCSS

$custom: #ad2a29;
$custom-light: #ce6e63;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2a29",
  "rgb": {
    "r": 173,
    "g": 42,
    "b": 41
  },
  "hsl": {
    "h": 0.455,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.49493,
    "c": 0.16792,
    "h": 26.2
  },
  "luminance": 0.107
}

Semantic roles & 50–950 ramp

primary

#AD2A29

secondary

#6DC4C5

accent

#E4E543

background

#FDF7F5

surface

#FBEDEA

border

#D4C8C6

text

#150805

muted

#837B79

Preview Lab

Preview with #AD2A29

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →