#AD299D#AD299D

#AD299D is a mid, highly saturated purple. Relative luminance 0.129; OKLCH L 53.3% C 0.206 H 333.6°. Best body text is #FFFFFF at 5.86:1 contrast (WCAG AA passes).

Color values

HEX	#AD299D
RGB	rgb(173, 41, 157)
HSL	hsl(307, 62%, 42%)
HSV	hsv(307, 76%, 68%)
CMYK	cmyk(0%, 76.3%, 9.2%, 32.2%)
CIE-LAB	lab(42.62, 63.84, -33.42)
CIE-LCH	lch(42.62, 72.06, 332.37°)
OKLab	oklab(53.27% 0.185 -0.0917)
OKLCH	oklch(53.27% 0.206 333.6)
XYZ	xyz(24.1125, 12.9065, 33.1130)
Luminance	0.1290 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD299D #29AD39

analogous

#7B29AD #AD299D #AD295B

triadic

#AD299D #9DAD29 #299DAD

tetradic

#AD299D #AD7B29 #29AD39 #295BAD

square

#AD299D #AD7B29 #29AD39 #295BAD

split-complementary

#AD299D #5BAD29 #29AD7B

monochromatic

#4A1243 #7C1D70 #AD299D #D241C0 #DE73D1

Accessibility & contrast

On white

5.86

#AD299D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.58

#AD299D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD299D

5.86:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD299D	#FFFFFF	#000000	##FFFFFF
##AD299D	1.00	5.86	3.58	5.86
#FFFFFF	5.86	1.00	21.00	1.00
#000000	3.58	21.00	1.00	21.00
##FFFFFF	5.86	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2458A0

Deuteranopia (green-blind)

#576B9A

Tritanopia (blue-blind)

#B53761

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ad299d;
/* rgb */ color: rgb(173, 41, 157);
/* oklch */ color: oklch(53.3% 0.206 333.6);

Tailwind

colors: {
  custom: {
    50: '#c972ba',
    500: '#ad299d',
    950: '#000000',
  },
}

SCSS

$custom: #ad299d;
$custom-light: #c972ba;
$custom-dark: #000000;

JSON

{
  "hex": "#ad299d",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 157
  },
  "hsl": {
    "h": 307.273,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.53274,
    "c": 0.20644,
    "h": 333.6
  },
  "luminance": 0.12904
}

Semantic roles & 50–950 ramp

primary

#AD299D

secondary

#6DC578

accent

#E55743

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD299D

Body copy rendered with the generated semantic roles for this colour.

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