#AD299A#AD299A

#AD299A is a mid, highly saturated purple. Relative luminance 0.128; OKLCH L 53.1% C 0.204 H 334.7°. Best body text is #FFFFFF at 5.90:1 contrast (WCAG AA passes).

Color values

HEX	#AD299A
RGB	rgb(173, 41, 154)
HSL	hsl(309, 62%, 42%)
HSV	hsv(309, 76%, 68%)
CMYK	cmyk(0%, 76.3%, 11%, 32.2%)
CIE-LAB	lab(42.47, 63.39, -31.86)
CIE-LCH	lch(42.47, 70.95, 333.32°)
OKLab	oklab(53.11% 0.1848 -0.0872)
OKLCH	oklch(53.11% 0.204 334.7)
XYZ	xyz(23.8595, 12.8053, 31.7807)
Luminance	0.1280 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD299A #29AD3C

analogous

#7E29AD #AD299A #AD2958

triadic

#AD299A #9AAD29 #299AAD

tetradic

#AD299A #AD7E29 #29AD3C #2958AD

square

#AD299A #AD7E29 #29AD3C #2958AD

split-complementary

#AD299A #58AD29 #29AD7E

monochromatic

#4A1242 #7C1D6E #AD299A #D241BD #DE73CE

Accessibility & contrast

On white

5.90

#AD299A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.56

#AD299A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD299A

5.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD299A	#FFFFFF	#000000	##FFFFFF
##AD299A	1.00	5.90	3.56	5.90
#FFFFFF	5.90	1.00	21.00	1.00
#000000	3.56	21.00	1.00	21.00
##FFFFFF	5.90	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#28589D

Deuteranopia (green-blind)

#596B97

Tritanopia (blue-blind)

#B6355F

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad299a;
/* rgb */ color: rgb(173, 41, 154);
/* oklch */ color: oklch(53.1% 0.204 334.7);

Tailwind

colors: {
  custom: {
    50: '#c971b8',
    500: '#ad299a',
    950: '#000000',
  },
}

SCSS

$custom: #ad299a;
$custom-light: #c971b8;
$custom-dark: #000000;

JSON

{
  "hex": "#ad299a",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 154
  },
  "hsl": {
    "h": 308.636,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.53114,
    "c": 0.20431,
    "h": 334.7
  },
  "luminance": 0.12803
}

Semantic roles & 50–950 ramp

primary

#AD299A

secondary

#6DC57A

accent

#E55A43

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD299A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →