#AD2999#AD2999

#AD2999 is a mid, highly saturated purple. Relative luminance 0.128; OKLCH L 53.1% C 0.204 H 335.1°. Best body text is #FFFFFF at 5.91:1 contrast (WCAG AA passes).

Color values

HEX	#AD2999
RGB	rgb(173, 41, 153)
HSL	hsl(309, 62%, 42%)
HSV	hsv(309, 76%, 68%)
CMYK	cmyk(0%, 76.3%, 11.6%, 32.2%)
CIE-LAB	lab(42.42, 63.24, -31.34)
CIE-LCH	lch(42.42, 70.58, 333.64°)
OKLab	oklab(53.06% 0.1847 -0.0857)
OKLCH	oklch(53.06% 0.204 335.1)
XYZ	xyz(23.7766, 12.7722, 31.3439)
Luminance	0.1277 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2999 #29AD3D

analogous

#7F29AD #AD2999 #AD2957

triadic

#AD2999 #99AD29 #2999AD

tetradic

#AD2999 #AD7F29 #29AD3D #2957AD

square

#AD2999 #AD7F29 #29AD3D #2957AD

split-complementary

#AD2999 #57AD29 #29AD7F

monochromatic

#4A1241 #7C1D6D #AD2999 #D241BC #DE73CE

Accessibility & contrast

On white

5.91

#AD2999 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.55

#AD2999 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2999

5.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2999	#FFFFFF	#000000	##FFFFFF
##AD2999	1.00	5.91	3.55	5.91
#FFFFFF	5.91	1.00	21.00	1.00
#000000	3.55	21.00	1.00	21.00
##FFFFFF	5.91	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#29589C

Deuteranopia (green-blind)

#596B96

Tritanopia (blue-blind)

#B6345F

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad2999;
/* rgb */ color: rgb(173, 41, 153);
/* oklch */ color: oklch(53.1% 0.204 335.1);

Tailwind

colors: {
  custom: {
    50: '#c971b7',
    500: '#ad2999',
    950: '#000000',
  },
}

SCSS

$custom: #ad2999;
$custom-light: #c971b7;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2999",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 153
  },
  "hsl": {
    "h": 309.091,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.53061,
    "c": 0.20361,
    "h": 335.1
  },
  "luminance": 0.1277
}

Semantic roles & 50–950 ramp

primary

#AD2999

secondary

#6DC57A

accent

#E55C43

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD2999

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →