#AD2998#AD2998

#AD2998 is a mid, highly saturated purple. Relative luminance 0.127; OKLCH L 53.0% C 0.203 H 335.5°. Best body text is #FFFFFF at 5.92:1 contrast (WCAG AA passes).

Color values

HEX	#AD2998
RGB	rgb(173, 41, 152)
HSL	hsl(310, 62%, 42%)
HSV	hsv(310, 76%, 68%)
CMYK	cmyk(0%, 76.3%, 12.1%, 32.2%)
CIE-LAB	lab(42.37, 63.10, -30.81)
CIE-LCH	lch(42.37, 70.22, 333.97°)
OKLab	oklab(53.01% 0.1846 -0.0842)
OKLCH	oklch(53.01% 0.203 335.5)
XYZ	xyz(23.6944, 12.7393, 30.9107)
Luminance	0.1274 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2998 #29AD3E

analogous

#8029AD #AD2998 #AD2956

triadic

#AD2998 #98AD29 #2998AD

tetradic

#AD2998 #AD8029 #29AD3E #2956AD

square

#AD2998 #AD8029 #29AD3E #2956AD

split-complementary

#AD2998 #56AD29 #29AD80

monochromatic

#4A1241 #7C1D6D #AD2998 #D241BB #DE73CD

Accessibility & contrast

On white

5.92

#AD2998 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.55

#AD2998 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2998

5.92:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2998	#FFFFFF	#000000	##FFFFFF
##AD2998	1.00	5.92	3.55	5.92
#FFFFFF	5.92	1.00	21.00	1.00
#000000	3.55	21.00	1.00	21.00
##FFFFFF	5.92	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#29579B

Deuteranopia (green-blind)

#596B95

Tritanopia (blue-blind)

#B6345E

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad2998;
/* rgb */ color: rgb(173, 41, 152);
/* oklch */ color: oklch(53.0% 0.203 335.5);

Tailwind

colors: {
  custom: {
    50: '#c971b6',
    500: '#ad2998',
    950: '#000000',
  },
}

SCSS

$custom: #ad2998;
$custom-light: #c971b6;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2998",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 152
  },
  "hsl": {
    "h": 309.545,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.53009,
    "c": 0.20291,
    "h": 335.5
  },
  "luminance": 0.12737
}

Semantic roles & 50–950 ramp

primary

#AD2998

secondary

#6DC57B

accent

#E55D43

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD2998

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →