#AD2994#AD2994

#AD2994 is a mid, highly saturated pink. Relative luminance 0.126; OKLCH L 52.8% C 0.200 H 337.0°. Best body text is #FFFFFF at 5.96:1 contrast (WCAG AA passes).

Color values

HEX#AD2994
RGBrgb(173, 41, 148)
HSLhsl(311, 62%, 42%)
HSVhsv(311, 76%, 68%)
CMYKcmyk(0%, 76.3%, 14.5%, 32.2%)
CIE-LABlab(42.17, 62.52, -28.70)
CIE-LCHlch(42.17, 68.79, 335.34°)
OKLaboklab(52.8% 0.1843 -0.0781)
OKLCHoklch(52.8% 0.2 337)
XYZxyz(23.3723, 12.6104, 29.2144)
Luminance0.1261 (WCAG relative)
Temperatureneutral
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD2994 #29AD42
analogous
#8429AD #AD2994 #AD2952
triadic
#AD2994 #94AD29 #2994AD
tetradic
#AD2994 #AD8429 #29AD42 #2952AD
square
#AD2994 #AD8429 #29AD42 #2952AD
split-complementary
#AD2994 #52AD29 #29AD84
monochromatic
#4A123F #7C1D6A #AD2994 #D241B7 #DE73C9

Accessibility & contrast

On white

5.96
#AD2994 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.52
#AD2994 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2994
5.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD2994#FFFFFF#000000##FFFFFF
##AD29941.005.963.525.96
#FFFFFF5.961.0021.001.00
#0000003.5221.001.0021.00
##FFFFFF5.961.0021.001.00

Color blindness preview

Protanopia (red-blind)
#2D5797
Deuteranopia (green-blind)
#5B6B91
Tritanopia (blue-blind)
#B6325C
Achromatopsia (no color)
#636363

Design tokens & code

CSS
--color: #ad2994;
/* rgb */ color: rgb(173, 41, 148);
/* oklch */ color: oklch(52.8% 0.200 337.0);
Tailwind
colors: {
  custom: {
    50: '#c971b3',
    500: '#ad2994',
    950: '#000000',
  },
}
SCSS
$custom: #ad2994;
$custom-light: #c971b3;
$custom-dark: #000000;
JSON
{
  "hex": "#ad2994",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 148
  },
  "hsl": {
    "h": 311.364,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.52803,
    "c": 0.20017,
    "h": 337
  },
  "luminance": 0.12608
}

Semantic roles & 50–950 ramp

primary
#AD2994
secondary
#6DC57E
accent
#E56243
background
#FCF7FB
surface
#F9EDF6
border
#D2C8D0
text
#140911
muted
#827B80

Preview Lab

Preview with #AD2994

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD2994 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva