#AD2994#AD2994

#AD2994 is a mid, highly saturated pink. Relative luminance 0.126; OKLCH L 52.8% C 0.200 H 337.0°. Best body text is #FFFFFF at 5.96:1 contrast (WCAG AA passes).

Color values

HEX	#AD2994
RGB	rgb(173, 41, 148)
HSL	hsl(311, 62%, 42%)
HSV	hsv(311, 76%, 68%)
CMYK	cmyk(0%, 76.3%, 14.5%, 32.2%)
CIE-LAB	lab(42.17, 62.52, -28.70)
CIE-LCH	lch(42.17, 68.79, 335.34°)
OKLab	oklab(52.8% 0.1843 -0.0781)
OKLCH	oklch(52.8% 0.2 337)
XYZ	xyz(23.3723, 12.6104, 29.2144)
Luminance	0.1261 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2994 #29AD42

analogous

#8429AD #AD2994 #AD2952

triadic

#AD2994 #94AD29 #2994AD

tetradic

#AD2994 #AD8429 #29AD42 #2952AD

square

#AD2994 #AD8429 #29AD42 #2952AD

split-complementary

#AD2994 #52AD29 #29AD84

monochromatic

#4A123F #7C1D6A #AD2994 #D241B7 #DE73C9

Accessibility & contrast

On white

5.96

#AD2994 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.52

#AD2994 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2994

5.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2994	#FFFFFF	#000000	##FFFFFF
##AD2994	1.00	5.96	3.52	5.96
#FFFFFF	5.96	1.00	21.00	1.00
#000000	3.52	21.00	1.00	21.00
##FFFFFF	5.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2D5797

Deuteranopia (green-blind)

#5B6B91

Tritanopia (blue-blind)

#B6325C

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad2994;
/* rgb */ color: rgb(173, 41, 148);
/* oklch */ color: oklch(52.8% 0.200 337.0);

Tailwind

colors: {
  custom: {
    50: '#c971b3',
    500: '#ad2994',
    950: '#000000',
  },
}

SCSS

$custom: #ad2994;
$custom-light: #c971b3;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2994",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 148
  },
  "hsl": {
    "h": 311.364,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.52803,
    "c": 0.20017,
    "h": 337
  },
  "luminance": 0.12608
}

Semantic roles & 50–950 ramp

primary

#AD2994

secondary

#6DC57E

accent

#E56243

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD2994

Body copy rendered with the generated semantic roles for this colour.

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