#AD2980#AD2980

#AD2980 is a mid, vivid pink. Relative luminance 0.120; OKLCH L 51.9% C 0.187 H 345.3°. Best body text is #FFFFFF at 6.17:1 contrast (WCAG AA passes).

Color values

HEX	#AD2980
RGB	rgb(173, 41, 128)
HSL	hsl(320, 62%, 42%)
HSV	hsv(320, 76%, 68%)
CMYK	cmyk(0%, 76.3%, 26%, 32.2%)
CIE-LAB	lab(41.27, 59.81, -17.88)
CIE-LCH	lch(41.27, 62.42, 343.35°)
OKLab	oklab(51.85% 0.1814 -0.0475)
OKLCH	oklch(51.85% 0.187 345.3)
XYZ	xyz(21.9238, 12.0310, 21.5855)
Luminance	0.1203 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2980 #29AD56

analogous

#9829AD #AD2980 #AD293E

triadic

#AD2980 #80AD29 #2980AD

tetradic

#AD2980 #AD9829 #29AD56 #293EAD

square

#AD2980 #AD9829 #29AD56 #293EAD

split-complementary

#AD2980 #3EAD29 #29AD98

monochromatic

#4A1237 #7C1D5B #AD2980 #D241A1 #DE73B9

Accessibility & contrast

On white

6.17

#AD2980 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.41

#AD2980 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2980

6.17:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2980	#FFFFFF	#000000	##FFFFFF
##AD2980	1.00	6.17	3.41	6.17
#FFFFFF	6.17	1.00	21.00	1.00
#000000	3.41	21.00	1.00	21.00
##FFFFFF	6.17	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3A5382

Deuteranopia (green-blind)

#62697D

Tritanopia (blue-blind)

#B92651

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad2980;
/* rgb */ color: rgb(173, 41, 128);
/* oklch */ color: oklch(51.9% 0.187 345.3);

Tailwind

colors: {
  custom: {
    50: '#ca70a5',
    500: '#ad2980',
    950: '#000000',
  },
}

SCSS

$custom: #ad2980;
$custom-light: #ca70a5;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2980",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 128
  },
  "hsl": {
    "h": 320.455,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.51853,
    "c": 0.18748,
    "h": 345.3
  },
  "luminance": 0.12029
}

Semantic roles & 50–950 ramp

primary

#AD2980

secondary

#6DC58B

accent

#E57A43

background

#FCF7FA

surface

#F9EDF4

border

#D2C8CE

text

#14080F

muted

#827B7F

Preview Lab

Preview with #AD2980

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →