#AD2974#AD2974

#AD2974 is a mid, vivid pink. Relative luminance 0.117; OKLCH L 51.4% C 0.181 H 350.8°. Best body text is #FFFFFF at 6.28:1 contrast (WCAG AA passes).

Color values

HEX	#AD2974
RGB	rgb(173, 41, 116)
HSL	hsl(326, 62%, 42%)
HSV	hsv(326, 76%, 68%)
CMYK	cmyk(0%, 76.3%, 32.9%, 32.2%)
CIE-LAB	lab(40.79, 58.35, -11.18)
CIE-LCH	lch(40.79, 59.41, 349.16°)
OKLab	oklab(51.35% 0.1786 -0.029)
OKLCH	oklch(51.35% 0.181 350.8)
XYZ	xyz(21.1801, 11.7336, 17.6690)
Luminance	0.1173 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2974 #29AD62

analogous

#A429AD #AD2974 #AD2932

triadic

#AD2974 #74AD29 #2974AD

tetradic

#AD2974 #ADA429 #29AD62 #2932AD

square

#AD2974 #ADA429 #29AD62 #2932AD

split-complementary

#AD2974 #32AD29 #29ADA4

monochromatic

#4A1232 #7C1D53 #AD2974 #D24193 #DE73B0

Accessibility & contrast

On white

6.28

#AD2974 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.35

#AD2974 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2974

6.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2974	#FFFFFF	#000000	##FFFFFF
##AD2974	1.00	6.28	3.35	6.28
#FFFFFF	6.28	1.00	21.00	1.00
#000000	3.35	21.00	1.00	21.00
##FFFFFF	6.28	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#405176

Deuteranopia (green-blind)

#666971

Tritanopia (blue-blind)

#BA1F4B

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad2974;
/* rgb */ color: rgb(173, 41, 116);
/* oklch */ color: oklch(51.4% 0.181 350.8);

Tailwind

colors: {
  custom: {
    50: '#ca709c',
    500: '#ad2974',
    950: '#000000',
  },
}

SCSS

$custom: #ad2974;
$custom-light: #ca709c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2974",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 116
  },
  "hsl": {
    "h": 325.909,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.51351,
    "c": 0.18097,
    "h": 350.8
  },
  "luminance": 0.11731
}

Semantic roles & 50–950 ramp

primary

#AD2974

secondary

#6DC593

accent

#E58943

background

#FDF7F9

surface

#FAEDF2

border

#D3C8CC

text

#14080E

muted

#837B7E

Preview Lab

Preview with #AD2974

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →