#AD2973#AD2973

#AD2973 is a mid, vivid pink. Relative luminance 0.117; OKLCH L 51.3% C 0.180 H 351.2°. Best body text is #FFFFFF at 6.28:1 contrast (WCAG AA passes).

Color values

HEX	#AD2973
RGB	rgb(173, 41, 115)
HSL	hsl(326, 62%, 42%)
HSV	hsv(326, 76%, 68%)
CMYK	cmyk(0%, 76.3%, 33.5%, 32.2%)
CIE-LAB	lab(40.75, 58.24, -10.61)
CIE-LCH	lch(40.75, 59.19, 349.67°)
OKLab	oklab(51.31% 0.1784 -0.0275)
OKLCH	oklch(51.31% 0.18 351.2)
XYZ	xyz(21.1223, 11.7104, 17.3643)
Luminance	0.1171 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2973 #29AD63

analogous

#A529AD #AD2973 #AD2931

triadic

#AD2973 #73AD29 #2973AD

tetradic

#AD2973 #ADA529 #29AD63 #2931AD

square

#AD2973 #ADA529 #29AD63 #2931AD

split-complementary

#AD2973 #31AD29 #29ADA5

monochromatic

#4A1231 #7C1D52 #AD2973 #D24192 #DE73AF

Accessibility & contrast

On white

6.28

#AD2973 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.34

#AD2973 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2973

6.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2973	#FFFFFF	#000000	##FFFFFF
##AD2973	1.00	6.28	3.34	6.28
#FFFFFF	6.28	1.00	21.00	1.00
#000000	3.34	21.00	1.00	21.00
##FFFFFF	6.28	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#405175

Deuteranopia (green-blind)

#666970

Tritanopia (blue-blind)

#BA1E4A

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad2973;
/* rgb */ color: rgb(173, 41, 115);
/* oklch */ color: oklch(51.3% 0.180 351.2);

Tailwind

colors: {
  custom: {
    50: '#ca709b',
    500: '#ad2973',
    950: '#000000',
  },
}

SCSS

$custom: #ad2973;
$custom-light: #ca709b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2973",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 115
  },
  "hsl": {
    "h": 326.364,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.51312,
    "c": 0.18048,
    "h": 351.2
  },
  "luminance": 0.11708
}

Semantic roles & 50–950 ramp

primary

#AD2973

secondary

#6DC594

accent

#E58A43

background

#FDF7F9

surface

#FAEDF2

border

#D3C8CC

text

#14080E

muted

#837B7E

Preview Lab

Preview with #AD2973

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →