#AD2971#AD2971

#AD2971 is a mid, vivid pink. Relative luminance 0.117; OKLCH L 51.2% C 0.180 H 352.2°. Best body text is #FFFFFF at 6.30:1 contrast (WCAG AA passes).

Color values

HEX	#AD2971
RGB	rgb(173, 41, 113)
HSL	hsl(327, 62%, 42%)
HSV	hsv(327, 76%, 68%)
CMYK	cmyk(0%, 76.3%, 34.7%, 32.2%)
CIE-LAB	lab(40.68, 58.01, -9.47)
CIE-LCH	lch(40.68, 58.78, 350.72°)
OKLab	oklab(51.23% 0.1778 -0.0244)
OKLCH	oklch(51.23% 0.18 352.2)
XYZ	xyz(21.0084, 11.6649, 16.7648)
Luminance	0.1166 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2971 #29AD65

analogous

#A729AD #AD2971 #AD292F

triadic

#AD2971 #71AD29 #2971AD

tetradic

#AD2971 #ADA729 #29AD65 #292FAD

square

#AD2971 #ADA729 #29AD65 #292FAD

split-complementary

#AD2971 #2FAD29 #29ADA7

monochromatic

#4A1230 #7C1D51 #AD2971 #D24190 #DE73AD

Accessibility & contrast

On white

6.30

#AD2971 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.33

#AD2971 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2971

6.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2971	#FFFFFF	#000000	##FFFFFF
##AD2971	1.00	6.30	3.33	6.30
#FFFFFF	6.30	1.00	21.00	1.00
#000000	3.33	21.00	1.00	21.00
##FFFFFF	6.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#415173

Deuteranopia (green-blind)

#67686E

Tritanopia (blue-blind)

#BA1D49

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad2971;
/* rgb */ color: rgb(173, 41, 113);
/* oklch */ color: oklch(51.2% 0.180 352.2);

Tailwind

colors: {
  custom: {
    50: '#ca7099',
    500: '#ad2971',
    950: '#000000',
  },
}

SCSS

$custom: #ad2971;
$custom-light: #ca7099;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2971",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 113
  },
  "hsl": {
    "h": 327.273,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.51234,
    "c": 0.17951,
    "h": 352.2
  },
  "luminance": 0.11662
}

Semantic roles & 50–950 ramp

primary

#AD2971

secondary

#6DC595

accent

#E58D43

background

#FDF7F9

surface

#FAEDF2

border

#D3C8CC

text

#14080E

muted

#837B7E

Preview Lab

Preview with #AD2971

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →