#AD2970#AD2970

#AD2970 is a mid, vivid pink. Relative luminance 0.116; OKLCH L 51.2% C 0.179 H 352.7°. Best body text is #FFFFFF at 6.31:1 contrast (WCAG AA passes).

Color values

HEX	#AD2970
RGB	rgb(173, 41, 112)
HSL	hsl(328, 62%, 42%)
HSV	hsv(328, 76%, 68%)
CMYK	cmyk(0%, 76.3%, 35.3%, 32.2%)
CIE-LAB	lab(40.64, 57.90, -8.90)
CIE-LCH	lch(40.64, 58.58, 351.26°)
OKLab	oklab(51.2% 0.1776 -0.0229)
OKLCH	oklch(51.2% 0.179 352.7)
XYZ	xyz(20.9524, 11.6425, 16.4699)
Luminance	0.1164 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2970 #29AD66

analogous

#A829AD #AD2970 #AD292E

triadic

#AD2970 #70AD29 #2970AD

tetradic

#AD2970 #ADA829 #29AD66 #292EAD

square

#AD2970 #ADA829 #29AD66 #292EAD

split-complementary

#AD2970 #2EAD29 #29ADA8

monochromatic

#4A1230 #7C1D50 #AD2970 #D2418F #DE73AC

Accessibility & contrast

On white

6.31

#AD2970 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.33

#AD2970 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2970

6.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2970	#FFFFFF	#000000	##FFFFFF
##AD2970	1.00	6.31	3.33	6.31
#FFFFFF	6.31	1.00	21.00	1.00
#000000	3.33	21.00	1.00	21.00
##FFFFFF	6.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#425172

Deuteranopia (green-blind)

#67686D

Tritanopia (blue-blind)

#BB1C49

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad2970;
/* rgb */ color: rgb(173, 41, 112);
/* oklch */ color: oklch(51.2% 0.179 352.7);

Tailwind

colors: {
  custom: {
    50: '#ca7099',
    500: '#ad2970',
    950: '#000000',
  },
}

SCSS

$custom: #ad2970;
$custom-light: #ca7099;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2970",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 112
  },
  "hsl": {
    "h": 327.727,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.51195,
    "c": 0.17903,
    "h": 352.7
  },
  "luminance": 0.1164
}

Semantic roles & 50–950 ramp

primary

#AD2970

secondary

#6DC596

accent

#E58E43

background

#FDF7F9

surface

#FAEDF2

border

#D3C8CC

text

#14080D

muted

#837B7E

Preview Lab

Preview with #AD2970

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →