#AD2963#AD2963

#AD2963 is a mid, vivid pink. Relative luminance 0.114; OKLCH L 50.7% C 0.174 H 359.0°. Best body text is #FFFFFF at 6.41:1 contrast (WCAG AA passes).

Color values

HEX	#AD2963
RGB	rgb(173, 41, 99)
HSL	hsl(334, 62%, 42%)
HSV	hsv(334, 76%, 68%)
CMYK	cmyk(0%, 76.3%, 42.8%, 32.2%)
CIE-LAB	lab(40.20, 56.52, -1.40)
CIE-LCH	lch(40.20, 56.54, 358.58°)
OKLab	oklab(50.73% 0.1736 -0.003)
OKLCH	oklch(50.73% 0.174 359)
XYZ	xyz(20.2802, 11.3736, 12.9293)
Luminance	0.1137 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2963 #29AD73

analogous

#AD29A5 #AD2963 #AD3129

triadic

#AD2963 #63AD29 #2963AD

tetradic

#AD2963 #A5AD29 #29AD73 #3129AD

square

#AD2963 #A5AD29 #29AD73 #3129AD

split-complementary

#AD2963 #29AD31 #29A5AD

monochromatic

#4A122A #7C1D47 #AD2963 #D24181 #DE73A2

Accessibility & contrast

On white

6.41

#AD2963 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.27

#AD2963 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2963

6.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2963	#FFFFFF	#000000	##FFFFFF
##AD2963	1.00	6.41	3.27	6.41
#FFFFFF	6.41	1.00	21.00	1.00
#000000	3.27	21.00	1.00	21.00
##FFFFFF	6.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#464F64

Deuteranopia (green-blind)

#6A6860

Tritanopia (blue-blind)

#BC1342

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad2963;
/* rgb */ color: rgb(173, 41, 99);
/* oklch */ color: oklch(50.7% 0.174 359.0);

Tailwind

colors: {
  custom: {
    50: '#cb708f',
    500: '#ad2963',
    950: '#000000',
  },
}

SCSS

$custom: #ad2963;
$custom-light: #cb708f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2963",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 99
  },
  "hsl": {
    "h": 333.636,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.5073,
    "c": 0.17366,
    "h": 359
  },
  "luminance": 0.11371
}

Semantic roles & 50–950 ramp

primary

#AD2963

secondary

#6DC59E

accent

#E59E43

background

#FDF7F8

surface

#FAEDF0

border

#D3C8CB

text

#14080C

muted

#837B7D

Preview Lab

Preview with #AD2963

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →