#AD2961#AD2961

#AD2961 is a mid, vivid pink. Relative luminance 0.113; OKLCH L 50.7% C 0.173 H 0.0°. Best body text is #FFFFFF at 6.43:1 contrast (WCAG AA passes).

Color values

HEX	#AD2961
RGB	rgb(173, 41, 97)
HSL	hsl(335, 62%, 42%)
HSV	hsv(335, 76%, 68%)
CMYK	cmyk(0%, 76.3%, 43.9%, 32.2%)
CIE-LAB	lab(40.14, 56.33, -0.23)
CIE-LCH	lch(40.14, 56.33, 359.76°)
OKLab	oklab(50.66% 0.173 0)
OKLCH	oklch(50.66% 0.173 0)
XYZ	xyz(20.1857, 11.3358, 12.4320)
Luminance	0.1133 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2961 #29AD75

analogous

#AD29A3 #AD2961 #AD3329

triadic

#AD2961 #61AD29 #2961AD

tetradic

#AD2961 #A3AD29 #29AD75 #3329AD

square

#AD2961 #A3AD29 #29AD75 #3329AD

split-complementary

#AD2961 #29AD33 #29A3AD

monochromatic

#4A122A #7C1D45 #AD2961 #D2417F #DE73A0

Accessibility & contrast

On white

6.43

#AD2961 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.27

#AD2961 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2961

6.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2961	#FFFFFF	#000000	##FFFFFF
##AD2961	1.00	6.43	3.27	6.43
#FFFFFF	6.43	1.00	21.00	1.00
#000000	3.27	21.00	1.00	21.00
##FFFFFF	6.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#474E62

Deuteranopia (green-blind)

#6A685E

Tritanopia (blue-blind)

#BC1141

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad2961;
/* rgb */ color: rgb(173, 41, 97);
/* oklch */ color: oklch(50.7% 0.173 0.0);

Tailwind

colors: {
  custom: {
    50: '#cb6f8d',
    500: '#ad2961',
    950: '#000000',
  },
}

SCSS

$custom: #ad2961;
$custom-light: #cb6f8d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2961",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 97
  },
  "hsl": {
    "h": 334.545,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.50664,
    "c": 0.17296,
    "h": 0
  },
  "luminance": 0.11333
}

Semantic roles & 50–950 ramp

primary

#AD2961

secondary

#6DC5A0

accent

#E5A043

background

#FDF7F8

surface

#FAEDF0

border

#D3C8CB

text

#14080C

muted

#837B7D

Preview Lab

Preview with #AD2961

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →