#AD294A#AD294A

#AD294A is a mid, vivid red. Relative luminance 0.110; OKLCH L 50.0% C 0.168 H 11.6°. Best body text is #FFFFFF at 6.58:1 contrast (WCAG AA passes).

Color values

HEX	#AD294A
RGB	rgb(173, 41, 74)
HSL	hsl(345, 62%, 42%)
HSV	hsv(345, 76%, 68%)
CMYK	cmyk(0%, 76.3%, 57.2%, 32.2%)
CIE-LAB	lab(39.53, 54.37, 13.46)
CIE-LCH	lch(39.53, 56.01, 13.90°)
OKLab	oklab(50.01% 0.1644 0.0337)
OKLCH	oklch(50.01% 0.168 11.6)
XYZ	xyz(19.2644, 10.9673, 7.5797)
Luminance	0.1096 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD294A #29AD8C

analogous

#AD298C #AD294A #AD4A29

triadic

#AD294A #4AAD29 #294AAD

tetradic

#AD294A #8CAD29 #29AD8C #4A29AD

square

#AD294A #8CAD29 #29AD8C #4A29AD

split-complementary

#AD294A #29AD4A #298CAD

monochromatic

#4A1220 #7C1D35 #AD294A #D24165 #DE738D

Accessibility & contrast

On white

6.58

#AD294A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.19

#AD294A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD294A

6.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD294A	#FFFFFF	#000000	##FFFFFF
##AD294A	1.00	6.58	3.19	6.58
#FFFFFF	6.58	1.00	21.00	1.00
#000000	3.19	21.00	1.00	21.00
##FFFFFF	6.58	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C4C4A

Deuteranopia (green-blind)

#6E6747

Tritanopia (blue-blind)

#BD0037

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad294a;
/* rgb */ color: rgb(173, 41, 74);
/* oklch */ color: oklch(50.0% 0.168 11.6);

Tailwind

colors: {
  custom: {
    50: '#cc6f7c',
    500: '#ad294a',
    950: '#000000',
  },
}

SCSS

$custom: #ad294a;
$custom-light: #cc6f7c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad294a",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 74
  },
  "hsl": {
    "h": 345,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.5001,
    "c": 0.16785,
    "h": 11.6
  },
  "luminance": 0.10965
}

Semantic roles & 50–950 ramp

primary

#AD294A

secondary

#6DC5AF

accent

#E5BC43

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD294A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →