#AD2945#AD2945

#AD2945 is a mid, vivid red. Relative luminance 0.109; OKLCH L 49.9% C 0.167 H 14.0°. Best body text is #FFFFFF at 6.60:1 contrast (WCAG AA passes).

Color values

HEX	#AD2945
RGB	rgb(173, 41, 69)
HSL	hsl(347, 62%, 42%)
HSV	hsv(347, 76%, 68%)
CMYK	cmyk(0%, 76.3%, 60.1%, 32.2%)
CIE-LAB	lab(39.42, 54.02, 16.48)
CIE-LCH	lch(39.42, 56.47, 16.96°)
OKLab	oklab(49.89% 0.1625 0.0406)
OKLCH	oklch(49.89% 0.167 14)
XYZ	xyz(19.1026, 10.9026, 6.7276)
Luminance	0.1090 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2945 #29AD91

analogous

#AD2987 #AD2945 #AD4F29

triadic

#AD2945 #45AD29 #2945AD

tetradic

#AD2945 #87AD29 #29AD91 #4F29AD

square

#AD2945 #87AD29 #29AD91 #4F29AD

split-complementary

#AD2945 #29AD4F #2987AD

monochromatic

#4A121E #7C1D31 #AD2945 #D24160 #DE7389

Accessibility & contrast

On white

6.60

#AD2945 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.18

#AD2945 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2945

6.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2945	#FFFFFF	#000000	##FFFFFF
##AD2945	1.00	6.60	3.18	6.60
#FFFFFF	6.60	1.00	21.00	1.00
#000000	3.18	21.00	1.00	21.00
##FFFFFF	6.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D4B45

Deuteranopia (green-blind)

#6F6742

Tritanopia (blue-blind)

#BE0035

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2945;
/* rgb */ color: rgb(173, 41, 69);
/* oklch */ color: oklch(49.9% 0.167 14.0);

Tailwind

colors: {
  custom: {
    50: '#cc6f78',
    500: '#ad2945',
    950: '#000000',
  },
}

SCSS

$custom: #ad2945;
$custom-light: #cc6f78;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2945",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 69
  },
  "hsl": {
    "h": 347.273,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.49893,
    "c": 0.16743,
    "h": 14
  },
  "luminance": 0.109
}

Semantic roles & 50–950 ramp

primary

#AD2945

secondary

#6DC5B2

accent

#E5C243

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD2945

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →