#AD2939#AD2939

#AD2939 is a mid, vivid red. Relative luminance 0.108; OKLCH L 49.6% C 0.167 H 19.6°. Best body text is #FFFFFF at 6.66:1 contrast (WCAG AA passes).

Color values

HEX	#AD2939
RGB	rgb(173, 41, 57)
HSL	hsl(353, 62%, 42%)
HSV	hsv(353, 76%, 68%)
CMYK	cmyk(0%, 76.3%, 67.1%, 32.2%)
CIE-LAB	lab(39.19, 53.28, 23.72)
CIE-LCH	lch(39.19, 58.32, 24.00°)
OKLab	oklab(49.65% 0.1577 0.0561)
OKLCH	oklch(49.65% 0.167 19.6)
XYZ	xyz(18.7671, 10.7684, 4.9604)
Luminance	0.1077 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2939 #29AD9D

analogous

#AD297B #AD2939 #AD5B29

triadic

#AD2939 #39AD29 #2939AD

tetradic

#AD2939 #7BAD29 #29AD9D #5B29AD

square

#AD2939 #7BAD29 #29AD9D #5B29AD

split-complementary

#AD2939 #29AD5B #297BAD

monochromatic

#4A1218 #7C1D29 #AD2939 #D24153 #DE7380

Accessibility & contrast

On white

6.66

#AD2939 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.15

#AD2939 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2939

6.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2939	#FFFFFF	#000000	##FFFFFF
##AD2939	1.00	6.66	3.15	6.66
#FFFFFF	6.66	1.00	21.00	1.00
#000000	3.15	21.00	1.00	21.00
##FFFFFF	6.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4A39

Deuteranopia (green-blind)

#706635

Tritanopia (blue-blind)

#BE0030

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2939;
/* rgb */ color: rgb(173, 41, 57);
/* oklch */ color: oklch(49.6% 0.167 19.6);

Tailwind

colors: {
  custom: {
    50: '#cd6e6f',
    500: '#ad2939',
    950: '#000000',
  },
}

SCSS

$custom: #ad2939;
$custom-light: #cd6e6f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2939",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 57
  },
  "hsl": {
    "h": 352.727,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.4965,
    "c": 0.16735,
    "h": 19.6
  },
  "luminance": 0.10766
}

Semantic roles & 50–950 ramp

primary

#AD2939

secondary

#6DC5BA

accent

#E5D143

background

#FDF7F6

surface

#FBEDEC

border

#D4C8C7

text

#150807

muted

#837B7A

Preview Lab

Preview with #AD2939

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →