#AD2938#AD2938

#AD2938 is a mid, vivid red. Relative luminance 0.108; OKLCH L 49.6% C 0.167 H 20.0°. Best body text is #FFFFFF at 6.66:1 contrast (WCAG AA passes).

Color values

HEX	#AD2938
RGB	rgb(173, 41, 56)
HSL	hsl(353, 62%, 42%)
HSV	hsv(353, 76%, 68%)
CMYK	cmyk(0%, 76.3%, 67.6%, 32.2%)
CIE-LAB	lab(39.17, 53.22, 24.32)
CIE-LCH	lch(39.17, 58.52, 24.56°)
OKLab	oklab(49.63% 0.1573 0.0573)
OKLCH	oklch(49.63% 0.167 20)
XYZ	xyz(18.7424, 10.7585, 4.8303)
Luminance	0.1076 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2938 #29AD9E

analogous

#AD297A #AD2938 #AD5C29

triadic

#AD2938 #38AD29 #2938AD

tetradic

#AD2938 #7AAD29 #29AD9E #5C29AD

square

#AD2938 #7AAD29 #29AD9E #5C29AD

split-complementary

#AD2938 #29AD5C #297AAD

monochromatic

#4A1218 #7C1D28 #AD2938 #D24152 #DE737F

Accessibility & contrast

On white

6.66

#AD2938 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.15

#AD2938 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2938

6.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2938	#FFFFFF	#000000	##FFFFFF
##AD2938	1.00	6.66	3.15	6.66
#FFFFFF	6.66	1.00	21.00	1.00
#000000	3.15	21.00	1.00	21.00
##FFFFFF	6.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4A38

Deuteranopia (green-blind)

#706634

Tritanopia (blue-blind)

#BE0030

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2938;
/* rgb */ color: rgb(173, 41, 56);
/* oklch */ color: oklch(49.6% 0.167 20.0);

Tailwind

colors: {
  custom: {
    50: '#cd6e6e',
    500: '#ad2938',
    950: '#000000',
  },
}

SCSS

$custom: #ad2938;
$custom-light: #cd6e6e;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2938",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 56
  },
  "hsl": {
    "h": 353.182,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.49632,
    "c": 0.16739,
    "h": 20
  },
  "luminance": 0.10756
}

Semantic roles & 50–950 ramp

primary

#AD2938

secondary

#6DC5BB

accent

#E5D243

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150807

muted

#837B7A

Preview Lab

Preview with #AD2938

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →