#AD2934#AD2934

#AD2934 is a mid, vivid red. Relative luminance 0.107; OKLCH L 49.6% C 0.168 H 21.7°. Best body text is #FFFFFF at 6.68:1 contrast (WCAG AA passes).

Color values

HEX	#AD2934
RGB	rgb(173, 41, 52)
HSL	hsl(355, 62%, 42%)
HSV	hsv(355, 76%, 68%)
CMYK	cmyk(0%, 76.3%, 69.9%, 32.2%)
CIE-LAB	lab(39.11, 53.01, 26.72)
CIE-LCH	lch(39.11, 59.36, 26.75°)
OKLab	oklab(49.56% 0.1557 0.062)
OKLCH	oklch(49.56% 0.168 21.7)
XYZ	xyz(18.6484, 10.7209, 4.3356)
Luminance	0.1072 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2934 #29ADA2

analogous

#AD2976 #AD2934 #AD6029

triadic

#AD2934 #34AD29 #2934AD

tetradic

#AD2934 #76AD29 #29ADA2 #6029AD

square

#AD2934 #76AD29 #29ADA2 #6029AD

split-complementary

#AD2934 #29AD60 #2976AD

monochromatic

#4A1216 #7C1D25 #AD2934 #D2414D #DE737C

Accessibility & contrast

On white

6.68

#AD2934 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.14

#AD2934 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2934

6.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2934	#FFFFFF	#000000	##FFFFFF
##AD2934	1.00	6.68	3.14	6.68
#FFFFFF	6.68	1.00	21.00	1.00
#000000	3.14	21.00	1.00	21.00
##FFFFFF	6.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#504A33

Deuteranopia (green-blind)

#716630

Tritanopia (blue-blind)

#BE002E

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2934;
/* rgb */ color: rgb(173, 41, 52);
/* oklch */ color: oklch(49.6% 0.168 21.7);

Tailwind

colors: {
  custom: {
    50: '#cd6e6b',
    500: '#ad2934',
    950: '#000000',
  },
}

SCSS

$custom: #ad2934;
$custom-light: #cd6e6b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2934",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 52
  },
  "hsl": {
    "h": 355,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.49564,
    "c": 0.16763,
    "h": 21.7
  },
  "luminance": 0.10718
}

Semantic roles & 50–950 ramp

primary

#AD2934

secondary

#6DC5BE

accent

#E5D743

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150806

muted

#837B7A

Preview Lab

Preview with #AD2934

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →