#AD2928#AD2928

#AD2928 is a mid, vivid red. Relative luminance 0.106; OKLCH L 49.4% C 0.169 H 26.3°. Best body text is #FFFFFF at 6.72:1 contrast (WCAG AA passes).

Color values

HEX	#AD2928
RGB	rgb(173, 41, 40)
HSL	hsl(0, 62%, 42%)
HSV	hsv(0, 77%, 68%)
CMYK	cmyk(0%, 76.3%, 76.9%, 32.2%)
CIE-LAB	lab(38.94, 52.48, 33.73)
CIE-LCH	lch(38.94, 62.39, 32.73°)
OKLab	oklab(49.39% 0.1514 0.0748)
OKLCH	oklch(49.39% 0.169 26.3)
XYZ	xyz(18.4117, 10.6262, 3.0887)
Luminance	0.1062 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2928 #28ACAD

analogous

#AD286A #AD2928 #AD6C28

triadic

#AD2928 #28AD29 #2928AD

tetradic

#AD2928 #6AAD28 #28ACAD #6C28AD

square

#AD2928 #6AAD28 #28ACAD #6C28AD

split-complementary

#AD2928 #28AD6C #286AAD

monochromatic

#4A1111 #7B1D1D #AD2928 #D3413F #DE7271

Accessibility & contrast

On white

6.72

#AD2928 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.12

#AD2928 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2928

6.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2928	#FFFFFF	#000000	##FFFFFF
##AD2928	1.00	6.72	3.12	6.72
#FFFFFF	6.72	1.00	21.00	1.00
#000000	3.12	21.00	1.00	21.00
##FFFFFF	6.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#514926

Deuteranopia (green-blind)

#726623

Tritanopia (blue-blind)

#BF002B

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2928;
/* rgb */ color: rgb(173, 41, 40);
/* oklch */ color: oklch(49.4% 0.169 26.3);

Tailwind

colors: {
  custom: {
    50: '#ce6e62',
    500: '#ad2928',
    950: '#000000',
  },
}

SCSS

$custom: #ad2928;
$custom-light: #ce6e62;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2928",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 40
  },
  "hsl": {
    "h": 0.451,
    "s": 62.441,
    "l": 41.765
  },
  "oklch": {
    "l": 0.49391,
    "c": 0.16887,
    "h": 26.3
  },
  "luminance": 0.10623
}

Semantic roles & 50–950 ramp

primary

#AD2928

secondary

#6CC5C5

accent

#E4E642

background

#FDF7F5

surface

#FBEDEA

border

#D4C8C6

text

#150805

muted

#837B79

Preview Lab

Preview with #AD2928

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →