#AD2923#AD2923

#AD2923 is a mid, vivid red. Relative luminance 0.106; OKLCH L 49.3% C 0.170 H 27.9°. Best body text is #FFFFFF at 6.73:1 contrast (WCAG AA passes).

Color values

HEX	#AD2923
RGB	rgb(173, 41, 35)
HSL	hsl(3, 66%, 41%)
HSV	hsv(3, 80%, 68%)
CMYK	cmyk(0%, 76.3%, 79.8%, 32.2%)
CIE-LAB	lab(38.89, 52.30, 36.54)
CIE-LCH	lch(38.89, 63.80, 34.94°)
OKLab	oklab(49.33% 0.1498 0.0794)
OKLCH	oklch(49.33% 0.17 27.9)
XYZ	xyz(18.3321, 10.5944, 2.6694)
Luminance	0.1059 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2923 #23A7AD

analogous

#AD2362 #AD2923 #AD6E23

triadic

#AD2923 #23AD29 #2923AD

tetradic

#AD2923 #62AD23 #23A7AD #6E23AD

square

#AD2923 #62AD23 #23A7AD #6E23AD

split-complementary

#AD2923 #23AD6E #2362AD

monochromatic

#47110E #7A1D19 #AD2923 #D63E37 #E16F6A

Accessibility & contrast

On white

6.73

#AD2923 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.12

#AD2923 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2923

6.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2923	#FFFFFF	#000000	##FFFFFF
##AD2923	1.00	6.73	3.12	6.73
#FFFFFF	6.73	1.00	21.00	1.00
#000000	3.12	21.00	1.00	21.00
##FFFFFF	6.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#524921

Deuteranopia (green-blind)

#72661D

Tritanopia (blue-blind)

#BF0029

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2923;
/* rgb */ color: rgb(173, 41, 35);
/* oklch */ color: oklch(49.3% 0.170 27.9);

Tailwind

colors: {
  custom: {
    50: '#cf6e5f',
    500: '#ad2923',
    950: '#000000',
  },
}

SCSS

$custom: #ad2923;
$custom-light: #cf6e5f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2923",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 35
  },
  "hsl": {
    "h": 2.609,
    "s": 66.346,
    "l": 40.784
  },
  "oklch": {
    "l": 0.49332,
    "c": 0.16952,
    "h": 27.9
  },
  "luminance": 0.10591
}

Semantic roles & 50–950 ramp

primary

#AD2923

secondary

#65C2C7

accent

#E2E93F

background

#FDF7F5

surface

#FBEDE9

border

#D4C8C5

text

#160804

muted

#847B79

Preview Lab

Preview with #AD2923

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →