#AD2874#AD2874

#AD2874 is a mid, vivid pink. Relative luminance 0.117; OKLCH L 51.3% C 0.182 H 350.7°. Best body text is #FFFFFF at 6.30:1 contrast (WCAG AA passes).

Color values

HEX	#AD2874
RGB	rgb(173, 40, 116)
HSL	hsl(326, 62%, 42%)
HSV	hsv(326, 77%, 68%)
CMYK	cmyk(0%, 76.9%, 32.9%, 32.2%)
CIE-LAB	lab(40.68, 58.66, -11.34)
CIE-LCH	lch(40.68, 59.75, 349.06°)
OKLab	oklab(51.27% 0.1796 -0.0295)
OKLCH	oklch(51.27% 0.182 350.7)
XYZ	xyz(21.1460, 11.6653, 17.6577)
Luminance	0.1166 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2874 #28AD61

analogous

#A428AD #AD2874 #AD2832

triadic

#AD2874 #74AD28 #2874AD

tetradic

#AD2874 #ADA428 #28AD61 #2832AD

square

#AD2874 #ADA428 #28AD61 #2832AD

split-complementary

#AD2874 #32AD28 #28ADA4

monochromatic

#4A1131 #7B1D53 #AD2874 #D33F94 #DE71AF

Accessibility & contrast

On white

6.30

#AD2874 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.33

#AD2874 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2874

6.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2874	#FFFFFF	#000000	##FFFFFF
##AD2874	1.00	6.30	3.33	6.30
#FFFFFF	6.30	1.00	21.00	1.00
#000000	3.33	21.00	1.00	21.00
##FFFFFF	6.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3F5176

Deuteranopia (green-blind)

#666871

Tritanopia (blue-blind)

#BA1E4B

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad2874;
/* rgb */ color: rgb(173, 40, 116);
/* oklch */ color: oklch(51.3% 0.182 350.7);

Tailwind

colors: {
  custom: {
    50: '#ca709c',
    500: '#ad2874',
    950: '#000000',
  },
}

SCSS

$custom: #ad2874;
$custom-light: #ca709c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2874",
  "rgb": {
    "r": 173,
    "g": 40,
    "b": 116
  },
  "hsl": {
    "h": 325.714,
    "s": 62.441,
    "l": 41.765
  },
  "oklch": {
    "l": 0.51271,
    "c": 0.18202,
    "h": 350.7
  },
  "luminance": 0.11663
}

Semantic roles & 50–950 ramp

primary

#AD2874

secondary

#6CC592

accent

#E68842

background

#FDF7F9

surface

#FAEDF2

border

#D3C8CC

text

#14080E

muted

#837B7E

Preview Lab

Preview with #AD2874

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →