#AD2849#AD2849

#AD2849 is a mid, vivid red. Relative luminance 0.109; OKLCH L 49.9% C 0.169 H 11.9°. Best body text is #FFFFFF at 6.61:1 contrast (WCAG AA passes).

Color values

HEX	#AD2849
RGB	rgb(173, 40, 73)
HSL	hsl(345, 62%, 42%)
HSV	hsv(345, 77%, 68%)
CMYK	cmyk(0%, 76.9%, 57.8%, 32.2%)
CIE-LAB	lab(39.39, 54.62, 13.91)
CIE-LCH	lch(39.39, 56.36, 14.28°)
OKLab	oklab(49.9% 0.1651 0.0347)
OKLCH	oklch(49.9% 0.169 11.9)
XYZ	xyz(19.1969, 10.8856, 7.3923)
Luminance	0.1088 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2849 #28AD8C

analogous

#AD288C #AD2849 #AD4A28

triadic

#AD2849 #49AD28 #2849AD

tetradic

#AD2849 #8CAD28 #28AD8C #4A28AD

square

#AD2849 #8CAD28 #28AD8C #4A28AD

split-complementary

#AD2849 #28AD4A #288CAD

monochromatic

#4A111F #7B1D34 #AD2849 #D33F64 #DE718C

Accessibility & contrast

On white

6.61

#AD2849 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.18

#AD2849 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2849

6.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2849	#FFFFFF	#000000	##FFFFFF
##AD2849	1.00	6.61	3.18	6.61
#FFFFFF	6.61	1.00	21.00	1.00
#000000	3.18	21.00	1.00	21.00
##FFFFFF	6.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C4B49

Deuteranopia (green-blind)

#6E6746

Tritanopia (blue-blind)

#BD0036

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2849;
/* rgb */ color: rgb(173, 40, 73);
/* oklch */ color: oklch(49.9% 0.169 11.9);

Tailwind

colors: {
  custom: {
    50: '#cc6e7b',
    500: '#ad2849',
    950: '#000000',
  },
}

SCSS

$custom: #ad2849;
$custom-light: #cc6e7b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2849",
  "rgb": {
    "r": 173,
    "g": 40,
    "b": 73
  },
  "hsl": {
    "h": 345.113,
    "s": 62.441,
    "l": 41.765
  },
  "oklch": {
    "l": 0.499,
    "c": 0.1687,
    "h": 11.9
  },
  "luminance": 0.10883
}

Semantic roles & 50–950 ramp

primary

#AD2849

secondary

#6CC5AF

accent

#E6BD42

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD2849

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →