#AD2841#AD2841

#AD2841 is a mid, vivid red. Relative luminance 0.108; OKLCH L 49.7% C 0.168 H 15.7°. Best body text is #FFFFFF at 6.65:1 contrast (WCAG AA passes).

Color values

HEX	#AD2841
RGB	rgb(173, 40, 65)
HSL	hsl(349, 62%, 42%)
HSV	hsv(349, 77%, 68%)
CMYK	cmyk(0%, 76.9%, 62.4%, 32.2%)
CIE-LAB	lab(39.22, 54.08, 18.74)
CIE-LCH	lch(39.22, 57.24, 19.11°)
OKLab	oklab(49.72% 0.1619 0.0455)
OKLCH	oklch(49.72% 0.168 15.7)
XYZ	xyz(18.9485, 10.7863, 6.0842)
Luminance	0.1078 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2841 #28AD94

analogous

#AD2884 #AD2841 #AD5228

triadic

#AD2841 #41AD28 #2841AD

tetradic

#AD2841 #84AD28 #28AD94 #5228AD

square

#AD2841 #84AD28 #28AD94 #5228AD

split-complementary

#AD2841 #28AD52 #2884AD

monochromatic

#4A111C #7B1D2E #AD2841 #D33F5B #DE7186

Accessibility & contrast

On white

6.65

#AD2841 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.16

#AD2841 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2841

6.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2841	#FFFFFF	#000000	##FFFFFF
##AD2841	1.00	6.65	3.16	6.65
#FFFFFF	6.65	1.00	21.00	1.00
#000000	3.16	21.00	1.00	21.00
##FFFFFF	6.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D4B41

Deuteranopia (green-blind)

#6F663D

Tritanopia (blue-blind)

#BE0033

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2841;
/* rgb */ color: rgb(173, 40, 65);
/* oklch */ color: oklch(49.7% 0.168 15.7);

Tailwind

colors: {
  custom: {
    50: '#cd6e75',
    500: '#ad2841',
    950: '#000000',
  },
}

SCSS

$custom: #ad2841;
$custom-light: #cd6e75;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2841",
  "rgb": {
    "r": 173,
    "g": 40,
    "b": 65
  },
  "hsl": {
    "h": 348.722,
    "s": 62.441,
    "l": 41.765
  },
  "oklch": {
    "l": 0.4972,
    "c": 0.16818,
    "h": 15.7
  },
  "luminance": 0.10783
}

Semantic roles & 50–950 ramp

primary

#AD2841

secondary

#6CC5B4

accent

#E6C742

background

#FDF7F7

surface

#FBEDED

border

#D4C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD2841

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →