#AD2839#AD2839

#AD2839 is a mid, vivid red. Relative luminance 0.107; OKLCH L 49.6% C 0.168 H 19.3°. Best body text is #FFFFFF at 6.69:1 contrast (WCAG AA passes).

Color values

HEX	#AD2839
RGB	rgb(173, 40, 57)
HSL	hsl(352, 62%, 42%)
HSV	hsv(352, 77%, 68%)
CMYK	cmyk(0%, 76.9%, 67.1%, 32.2%)
CIE-LAB	lab(39.07, 53.60, 23.57)
CIE-LCH	lch(39.07, 58.56, 23.74°)
OKLab	oklab(49.56% 0.1587 0.0557)
OKLCH	oklch(49.56% 0.168 19.3)
XYZ	xyz(18.7329, 10.7001, 4.9490)
Luminance	0.1070 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2839 #28AD9C

analogous

#AD287C #AD2839 #AD5A28

triadic

#AD2839 #39AD28 #2839AD

tetradic

#AD2839 #7CAD28 #28AD9C #5A28AD

square

#AD2839 #7CAD28 #28AD9C #5A28AD

split-complementary

#AD2839 #28AD5A #287CAD

monochromatic

#4A1118 #7B1D29 #AD2839 #D33F52 #DE717F

Accessibility & contrast

On white

6.69

#AD2839 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.14

#AD2839 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2839

6.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2839	#FFFFFF	#000000	##FFFFFF
##AD2839	1.00	6.69	3.14	6.69
#FFFFFF	6.69	1.00	21.00	1.00
#000000	3.14	21.00	1.00	21.00
##FFFFFF	6.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4A39

Deuteranopia (green-blind)

#706635

Tritanopia (blue-blind)

#BE0030

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2839;
/* rgb */ color: rgb(173, 40, 57);
/* oklch */ color: oklch(49.6% 0.168 19.3);

Tailwind

colors: {
  custom: {
    50: '#cd6e6f',
    500: '#ad2839',
    950: '#000000',
  },
}

SCSS

$custom: #ad2839;
$custom-light: #cd6e6f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2839",
  "rgb": {
    "r": 173,
    "g": 40,
    "b": 57
  },
  "hsl": {
    "h": 352.331,
    "s": 62.441,
    "l": 41.765
  },
  "oklch": {
    "l": 0.49563,
    "c": 0.16823,
    "h": 19.3
  },
  "luminance": 0.10697
}

Semantic roles & 50–950 ramp

primary

#AD2839

secondary

#6CC5BA

accent

#E6D142

background

#FDF7F6

surface

#FBEDEC

border

#D4C8C7

text

#150807

muted

#837B7A

Preview Lab

Preview with #AD2839

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →