#AD2794#AD2794

#AD2794 is a mid, highly saturated pink. Relative luminance 0.125; OKLCH L 52.7% C 0.202 H 337.0°. Best body text is #FFFFFF at 6.01:1 contrast (WCAG AA passes).

Color values

HEX	#AD2794
RGB	rgb(173, 39, 148)
HSL	hsl(311, 63%, 42%)
HSV	hsv(311, 77%, 68%)
CMYK	cmyk(0%, 77.5%, 14.5%, 32.2%)
CIE-LAB	lab(41.96, 63.11, -29.03)
CIE-LCH	lch(41.96, 69.47, 335.30°)
OKLab	oklab(52.65% 0.1861 -0.079)
OKLCH	oklch(52.65% 0.202 337)
XYZ	xyz(23.3049, 12.4756, 29.1919)
Luminance	0.1247 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2794 #27AD40

analogous

#8327AD #AD2794 #AD2751

triadic

#AD2794 #94AD27 #2794AD

tetradic

#AD2794 #AD8327 #27AD40 #2751AD

square

#AD2794 #AD8327 #27AD40 #2751AD

split-complementary

#AD2794 #51AD27 #27AD83

monochromatic

#49103F #7B1C69 #AD2794 #D33EB8 #DF70CA

Accessibility & contrast

On white

6.01

#AD2794 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.49

#AD2794 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2794

6.01:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2794	#FFFFFF	#000000	##FFFFFF
##AD2794	1.00	6.01	3.49	6.01
#FFFFFF	6.01	1.00	21.00	1.00
#000000	3.49	21.00	1.00	21.00
##FFFFFF	6.01	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2B5697

Deuteranopia (green-blind)

#5B6A91

Tritanopia (blue-blind)

#B6305C

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad2794;
/* rgb */ color: rgb(173, 39, 148);
/* oklch */ color: oklch(52.7% 0.202 337.0);

Tailwind

colors: {
  custom: {
    50: '#c970b4',
    500: '#ad2794',
    950: '#000000',
  },
}

SCSS

$custom: #ad2794;
$custom-light: #c970b4;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2794",
  "rgb": {
    "r": 173,
    "g": 39,
    "b": 148
  },
  "hsl": {
    "h": 311.194,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.52653,
    "c": 0.20216,
    "h": 337
  },
  "luminance": 0.12473
}

Semantic roles & 50–950 ramp

primary

#AD2794

secondary

#6AC67B

accent

#E66042

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD2794

Body copy rendered with the generated semantic roles for this colour.

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